Webinar “(Wo)man vs machine: If, how, and when to automate qualitative research”

With the increased need for speed, should you add AI and automated research solutions to your research mix this year?

We recently partnered with leading global food brand, Danone, to compare human analysis, machine analysis and a mix of the two for a qualitative research project. Can you guess who emerged as the victor in this (wo)man vs. machine match up? The results may surprise you.

In this webinar you will learn why automation is feasible in qualitative research, and has the potential to speed up the research process, without compromising the quality of insights. Find out how it works and walk away with some actionable tips and tricks!

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What you’ll learn in this webinar

Together with Danone and Voxpopme – a video insight platform – we set out to discover whether automation is even feasible, and if so, what are the benefits and drawbacks for research professionals? What is the impact on the time, cost and quality of insights? Moreover, how do clients evaluate these trade-offs?

To sum up, in this webinar you will learn:

  • Benefits and drawbacks of using research automation
  • Can AI save brand managers time and money?
  • How and when research agencies should consider automation
  • 5 tips for incorporating automation in qualitative research

Watch the on-demand webinar and get the deck in PDF.

Access the webinar