An individual’s unmet needs, context, objectives, and behavioral intentions all influence their ultimate decision to choose one product or brand over another. This holds true for consumers, healthcare and B2B professionals.
Do you know what steps your customers make in choosing between you and the competition?
- Sometimes this decision-making process is quick or habitual, sometimes it’s more deliberate. For companies, knowing what drives habits (repeat behavior) or what triggers can drive behavior change (switching), can directly impact business success.
- Understanding decision behavior allows you to better influence customers’ choices – to guide your marketing, communications, and innovation plans. Specific strategies can include everything from provoking unmet needs with sensory cues in advertising, to optimizing product offers based on customer segments.
In this webinar our experts Marcel and Andrea will explain how companies can use the SKIM Habitual-Deliberate Decision Loop to support growth strategies, drive customer acquisition and command brand loyalty.
Presenters:
Senior Director, SKIM
Analyst, SKIM