Following successful editions in Singapore, Indonesia, and the Philippines, we held another free Masterclass on Pricing and Communication on 2 August 2018 in Ho Chi Minh, Vietnam. We invited senior-level market research clients, consultants and ad agency professionals, who are based in Vietnam, to join us in these exclusive, engaging round table sessions.

The SKIM Masterclass has two modules:

  • The Pricing session: Myths and best practices of pricing research
  • The Communication session: Triggering consumer action through product claims and visuals

Who attended

  1. Market research clients
  2. Consultants
  3. Ad agency professionals

Our speaker: Paul Janssen, Vice President

Paul Janssen

Paul is a VP of SKIM heading the global communication research practice area based in Singapore. Prior to his global role, Paul led the US consumer research team for three years. Paul holds an MBA with Distinction from INSEAD, and a Master’s degree in brand management from the University of Maastricht.

Recap of the Vietnam Masterclass

Photo gallery of SKIM Masterclass on Pricing and Communication 2018 – Vietnam