SKIM presented on synthesizing numbers and narrative at Qual360 EU
Marcel Slavenburg, Research Director Qualitative at SKIM, presented at the 2015 Qual 360 Europe conference, taking place…
Seeking a creative and cost-effective method to engage respondents? Hoping to gain deeper insights over a longer period of time with the flexibility to adapt questions and trigger group discussions? If so, an online bulletin board may be the methodology you need for your next qualitative research study.
Why use qualitative online bulletin board
A bulletin board is a creative and interactive way to conduct qualitative market research, gleaning the best insights for exploratory research questions. Key benefits of this methodology include:
- Flexibility for researchers and clients – steer the research based on goals, probe for deeper insights, offer greater input as the research occurs
- Convenience for participants by contributing to the bulletin board when and where they wish, maximizing attrition, participation and time for reflection
- Interaction between the researcher and respondents and among respondents, a dynamic similar to a focus group
- Simplicity of alternating between images, private questions, interactive discussions and hooks and probes on interesting interim insights
