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Marcel gained his Master’s degree in International Business Communication Studies in 1999 from Radboud University Nijmegen, The Netherlands and has worked in international (healthcare) market research for nearly 18 years. In addition to having led various business units, he has remained a very all-round and well-versed practitioner. He has a particular interest and expertise in qualitative research where he is currently exploring novel methods, such as Natural Language Processing and the use of chatbots.
In his current position as Senior Director, he is responsible for SKIM's EU Methodology & Innovation Team, leveraging the latest market research developments and trends across all SKIM industries, whereby continuing to execute tried & tested methods and experimenting with the latest innovations to ensure versatility and relevance for SKIM's clients.
Marcel is actively engaged in and sharing this knowledge through the EphMRA Learning and Development Committee and has recently been appointed as EphMRA Board Member. He is passionate about the industry and is looking forward to shaping the future of research together with you.