How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Senior Director
Marcel is a Senior Director leading the European Methods & Innovation team based in Rotterdam. He gained his Master’s degree in International Business Communication Studies in 1999 from Radboud University Nijmegen, The Netherlands and has worked in international healthcare market research since 2000.
In addition to having led various business and organizational units, he has remained a very all-round and well-versed research practitioner. He has a particular interest and expertise in qualitative research, workshop facilitation and coaching & development of people and teams.
Marcel is passionate about the healthcare industry and is actively engaged in shaping the future of research through as past member of the BHBIA BOBI Awards Committee and current membership of the EphMRA Learning and Development Committee and the EphMRA Board.
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
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