Making value visible: How E.ON Next found growth beyond the price race
Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.
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Senior Director - UK Lead
Gerben is a Senior Director at SKIM and leads SKIM's UK business. His global outlook has led him to work closely with clients and insights teams across Europe, Latin America, and the US. While leading SKIM's UK business, Gerben focuses on applying advanced analytics to deliver actionable insights, solve complex business challenges, and uncover opportunities for growth. With more than 15 years of experience, he has worked across consumer packaged goods, consumer health, technology, financial services, and telecommunications.