Industry/market understanding

Qualitative research method

Market research, as the name suggests, requires specific knowledge and experience of a market. A deep working knowledge of the industry is needed in order to be able understand which questions need to be asked to address specific business needs.

At SKIM, we recruit and train people from a mix of backgrounds that will enable us to address our clients’ needs across a variety of industries. With backgrounds in marketing, MBA, healthcare, social sciences, psychology, and with our senior researchers specialized by years of industry-specific experience, we have the strength in-depth to be able to tailor project teams specifically to meet the requirements of each individual project.