SKIM and Kimberly-Clark co-presented at the ESOMAR Digital Dimensions 2014 conference. Mike Mabey, VP Client Solutions Americas for SKIM, and Janet Ziffer, Marketing Research Technical Leader for Kimberly-Clark Corporation, presented a case study from a recent 10-country project that illustrates the benefits and challenges of conducting online global qualitative research studies as they relate to uncovering new product and solution opportunities.

Conducting Global Online Qualitative Research – Best practices, innovations and trends

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation used experience and results from a 10-country project conducted for Kimberly Clark Professional to highlight what we, as suppliers and clients, learned about conducting multi-country online qualitative studies, and what innovations are occurring in the practice of online qualitative research today.

If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.