How early audience insights reduce innovation failure
Learn how understanding audience habits first prevents costly innovation failures and gives companies a strategic advantage during uncertain times.
Shiny new tools are fun, but let’s not forget that advanced analytics are a means to an end: reaching the consumer. As researchers and marketers strive to understand the omnichannel decision journey, our respective professions are brimming with gee-whiz technologies and methodologies that promise new revelations.
However, what they most often deliver is more data. It’s up to you to distill those analytical outputs into warm-blooded insights. Anthony Kuo from Ferrero USA and Oskar Toerneld, our VP Price and Portfolio Management shared strategies for translating coefficients into behaviors and bringing rows of data to life at the Corporate Researchers Conference (CRC) 2017 in Chicago.
During this presentation, attendees learned: