Are you grappling with how to elevate your brand’s promotion strategies in today’s dynamic marketplace? Join our bootcamp session with the Financial Times at EPP GLOBAL FMCG/CPG Revenue Growth Management Forum where we delve into innovative approaches to promotion mechanics within the media subscription industry. Learn how the Financial Times navigates promotion strategies with a consumer-centric focus, evaluates mechanics effectively, and aligns tactics with commercial strategy.
What you’ll learn
- Explore real-world case studies from the Financial Times, showcasing the practical application of premium brand promotion strategies.
- Gain insights into evaluating promotion mechanics through a consumer-centric lens.
- Learn methods to align promotional tactics with your commercial strategy.
- Understand how to broaden your approach to promotions for sustainable customer growth.
Session Date: Thursday 23 May 2024
Time: 14:10 UTC
Location: Eurostars Universal Lisboa Hotel
Meet our experts at EPP FMCG/CPG RGM Forum
Meet the SKIM team and pick our brains. Learn how we can help you better predict how people make decisions in the context of pricing and revenue growth management. Register now and enjoy a €300 discount by using the promo code: partnerfmcg24.
About the Presenters
Arthur Hobhouse is the B2C promotions lead at the Financial Times. With experience diagnosing and solving a range of problems surrounding promotional usage and development. In his role at the FT he is responsible for promotional recommendations and supporting customer acquisitions strategies while developing the next generation of B2C promotions.
Ricardo Rodrigues is a Senior Manager based in London. He is a key member of SKIM’s global Revenue Management practice, with a focus on bringing in the client-side point of view on pricing strategy and execution. His RGM expertise comes from over 13 years of experience in pricing consultancies and market research for different industries and clients ranging from financial services to FMCG and B2B.
About EPP Pricing Platform
EPP Pricing Platform is a non profit organization that provides professional guidance and advocating on behalf of the global pricing and revenue management community. The mission is to support pricing and RGM professionals to improve top line revenues and profitability through personal and organizational pricing maturity development.