Maureen Arink is Senior Research Director at SKIM and brings over 20 years’ experience in market research, especially in the area of modeling choice behaviour in fast moving consumer goods markets. Her main expertise lies in pricing and portfolio management research. At SKIM, she has conducted over 400 conjoint-based studies and has been involved in several projects to develop and evaluate research techniques. Before joining SKIM, Maureen was researcher at Tilburg University in the Netherlands, where she has also completed her studies in Business Economics.