Change is integral to growth, and with every change comes uncertainty. At SKIM, we utilize data-driven approaches to overcome some of those uncertain moments in the decision-making process.
Utilizing customer-focused research methods such as conjoint analysis can provide the flexibility to experiment with available assets, understand how much value those assets can drive, predict future performance, and reach key target audiences through effective pricing strategies.
Data-driven approaches are a powerful tool to gain alignment across teams and key stakeholders and can help optimize your pricing decision-making process.
What you’ll learn:
- When is the right time to use conjoint?
- How to use conjoint analysis effectively?
- What’s in it for you and key stakeholders?
Join our breakout session at the Professional Pricing Society (PPS) Spring Pricing Conference to hear SKIM’s Vice President of Revenue Management, Jessica Edwards, share the 6 golden rules of conjoint and how they can support a successful pricing strategy.
Date: Friday, April 26, 2024
Time: 3:00 PM CDT
Location: Loews O’Hare Hotel, 5300 N. River Road, Chicago, Illinois, 60018
About the presenter
Jessica Edwards – SKIM
Vice President, Revenue Management – North America
Jessica is co-lead of SKIM’s Global Revenue Management practice. With 20 years of CPG experience, including at Beiersdorf Inc, Jessica has a deep understanding of the commercial and executional challenges that exist when seeking to drive sustainable and profitable growth. She enjoys tackling both the daily challenges and driving the long-term strategic roadmap of Revenue Management. Jessica is passionate about partnering with our clients to achieve their key business objectives.
About the Professional Pricing Society (PPS)
The Professional Pricing Society is the leading, world-wide pricing idea marketplace where new and seasoned business professionals from all industries come together for learning, training, and networking. The Spring Conference centers around today’s hot profitability topics including Al, monetization, segmentation, sustainability, data analysis, economic uncertainty, change management, dynamic pricing, and competitive intelligence.
Can’t make it to the PPS Spring Conference, but want to know more? Reach out and we’ll be happy to connect you with one of our experts!