Past events
MRS Data Analytics 2021: Pattern Recognition – Detangling the customer’s path to purchase
Learn how pattern recognition modelling can unlock critical journey insights, to help brands optimize customer purchase intent.
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IIEX Latin America: Nestlé’s agile messaging approach to drive brand loyalty
At IIeX Latin America we shared Nestlé's agile approach to message optimization in Brazil during the pandemic. Together with Nestlé we'll share how consumer psychology & mobile-first research drove winning claims
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BHBIA Webinar: Using Data Fusion and Choice Modeling in Segmentation
Join us as we guide you through the considerations and possible ways to increase the impact of a segmentation study – from design, through execution to socialization.
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Marktforschung Webinar “Nachhaltigkeit: Die Lücke zwischen Absicht und Verhalten schließen”
Join us at our Woche der Marktforschung webinar to learn how to close the gap between consumer's sustainable intent and actual behavior through optimized product communication and market research.
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Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.
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GOR 2021: Data Fusion for Better Insights – A medley of Conjoint and Time Series data
Join us at GOR21 to learn about a data fusion approach of conjoint analysis and time series forecasting, geared towards more accurate business decisions.
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ARF Town Hall: Resuming the Sustainability Agenda: Market Research’s Role
Together with NYU Stern Center for Sustainable Business, Amazon and IRI, we had a panel discussion at the ARF Town Hall focused on Market Research's role in Sustainability
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Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions
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Marktforschung webinar “Unraveling Complex Customer Journeys Using Advanced Analytics – A Case Study”
Join us at Marktforschung.de to learn how to better understand your customers' journeys and translate these insights into an implementable touchpoint strategy with concrete measures.
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EphMRA 2021: Connecting the dots of your forecast through decision influence modeling
With all information available to empower patients to influence decisions regarding their treatment, can pharma still rely on the judgment of physicians alone to define market potential of their product?
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Webinar “Holistic decision making: Improve business outcomes by integrating data sources”
Learn how leading companies are adopting new analytics approaches to make holistic decision-making a reality. We'll share examples of how data integration across information sources can help improve business outcomes.
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BHBIA 2021: ’The Doctor will Zoom you Now’
Join us online at BHBIA 2021 to learn how patients experience "care at a distance" during COVID-19, and how this impacts your pharma strategies
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