Past events
Woche der Marktforschung Webinar “Wie man komplexe Customer Journeys mithilfe von smarter Muster-Erkennung und Advanced Analytics entwirrt”
Join our Woche der Marktforschung webinar to learn how to better understand your customers' journeys and translate these insights into an implementable touchpoint strategy with concrete measures.
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Quirk’s London: Untangle messy consumer journeys with new pattern recognition and predictive analytics
Join us at Quirks London 2022 and learn how modern analytics can unravel customer journeys and overcome weaknesses of existing research approaches.
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Sawtooth Software: Exploring the latest advanced analytics and research methodologies
At the Sawtooth Software Conference to, our experts shared the latest advancements in a range of choice modeling topics
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Marktforschung.de Webinar “CONTEXT IS KING: Wie man Innovationen im realistischen Kontext testet”
Join our Marktforschung.de webinar to learn about new research solutions and best practices for testing innovations in a realistic context, for more reliable and accurate insights.
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ARF SHOPPER 2022: The impact of subscriptions on consumer behavior
We shared our latest research on the impact of subscriptions on consumer behavior. Learn about the marketing and insights implications of the subscription economy.
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TMRE: The rise of the subscription lifestyle
At TMRE we shared how digitally-enabled subscriptions have impacted consumer behavior and the CPG industry.
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Succeet 21: Unraveling Complex Customer Journeys Using Advanced Analytics-A Case Study
At Succeet 21, we shared how modern analytics & cluster analysis can unravel complex customer journeys.
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MRS Data Analytics 2021: Pattern Recognition – Detangling the customer’s path to purchase
Learn how pattern recognition modelling can unlock critical journey insights, to help brands optimize customer purchase intent.
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IIEX Latin America: Nestlé’s agile messaging approach to drive brand loyalty
At IIeX Latin America we shared Nestlé's agile approach to message optimization in Brazil during the pandemic. Together with Nestlé we'll share how consumer psychology & mobile-first research drove winning claims
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BHBIA Webinar: Using Data Fusion and Choice Modeling in Segmentation
Join us as we guide you through the considerations and possible ways to increase the impact of a segmentation study – from design, through execution to socialization.
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Marktforschung Webinar “Nachhaltigkeit: Die Lücke zwischen Absicht und Verhalten schließen”
Join us at our Woche der Marktforschung webinar to learn how to close the gap between consumer's sustainable intent and actual behavior through optimized product communication and market research.
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Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.
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