Past events

Webinar “Best Practices for Optimizing eCommerce Ads & Product Content”

11 May 2020

In this eCommerce webinar you'll get practical tips on optimizing online advertising creative and product content for online retailer and eCommerce platforms

Marktforschung Webinar “Online Subscription Strategies – From Disruption to the New Normal”

30 April 2020

With consumers staying home more than ever, subscription services are booming. Attend our webinar to learn do's and don'ts for different subscription models.

Webinar “eCommerce Success Strategies Amidst Disrupted Consumer Behavior”

3 April 2020

 In this webinar, our eCommerce experts will share how brands can boost online engagement and conversion

Quirk’s Brooklyn 2020: Behind Google’s B2B Messaging Strategy: Developing high-impact communications

4 March 2020 New York Marriott at the Brooklyn Bridge, New York

In this session together with Google, we discussed how Google optimized its global communications to make it easy and clear for retailers to understand what they had to offer and why they were the best partner to help them grow.

MRS Data Analytics and Insight Conference 2020: Speeding up NPS analysis with artificial intelligence for Yahoo/Verizon

27 February 2020 London, UK

We shared how we helped Verizon speed up and improve reliability of their Yahoo NPS analysis with Artificial Intelligence, opening doors for Verizon to perform more analyses at bigger scale.

IIeX 2020: Optimizing VodafoneZiggo’s online portfolio, mining emotions for Johnson & Johnson’s NPD, and data fusion

25 - 26 February 2020 Amsterdam, NL

We're proud to present 3 of our latest innovations and client cases at IIeX 2020: From website replication, to voice analytics and data fusion - all to help brands better understand consumer decision behavior!

Quirk’s London 2020: Applied AI in voice analytics – Can smart innovations save us from stress?

11 - 12 February 2020 InterContinental London, UK

Johnson & Johnson partnered with SKIM to explore the possibility of providing mainstream anti-stress innovations: An innovative approach to mine emotions, combining traditional techniques with machine learning.

Webinar “Pricing beyond the standard: Portfolio optimization for optional features and services”

29 January 2020

How the Hybrid CBC-MBC research method can better optimize pricing and portfolios for products and services that offer value-adds or additional features.

Webinar “Increasing online conversion by reducing psychological distance”

11 December 2019

Watch this webinar to learn how to reduce the psychological distance between consumer and brand and drive eCommerce conversion as a result.

Future of Insights Summit by UGA MMR: (Wo)man vs. machine – human vs. AI experiment

5 December 2019 Terry College of Business - University of Georgia

Join us and discover whether automation is even feasible for qualitative research, and if so, what are the benefits and drawbacks for research professionals?

ESOMAR Fusion 2019 – Can machines be emotional?

12 November 2019 The Santo Domingo Hotel, Madrid

We shared our journey on investigating ways to make qualitative insights more scaleable by using machine learning to detect emotions in voice.

TMRE 2019: Behind KFC’s secret recipe for nationwide menu optimization

5 - 7 November 2019 Las Vegas

From research findings to nationwide implementation