Empowering the next generation of leaders: Fresh perspectives on AI and beyond.

SKIM is proud to host ESOMAR Connect on February 29th.

ESOMAR Connect is back in Rotterdam, and this time, our spotlight is on the crucial task of bringing fresh, young minds into the vibrant world of market research and insights. While AI promises revolutionary advancements, it’s essential to remember that the heart of our industry lies in the hands of talented individuals.

The event aims to underscore this by emphasizing the pivotal role of the younger generation in shaping the future of our profession. Nurturing these bright minds is not just an investment in their future, but a commitment to the continued evolution and success of market research.

Join us for some drinks, bites and a compelling conversation in Rotterdam on 29 February, where we will discuss the future of our industry.

Date: Thursday, 29 February 2024

Time: 15.00 – 18.00

Location: SKIM. B6 036, Weena 695, 3013 AM Rotterdam

Directions: Travel by train, as the venue is just a few minutes walk from Rotterdam Central Station, or come by car and park in the convenient parking garage underneath the building (Groothandelsgebouw P1, door B, elevator to 6th floor).


  • Arrival and Welcome – ESOMAR Representatives The Netherlands, Wiepke van der Wal and Kjell Massen
  • ESOMAR’s Perspectives on AI: Ray Poynter, ESOMAR Council President
  • Fostering Innovation, With a New Take on AI: SKIM AI Trends Lab, Cara Wee and Harini Ravi
  • Inspiring and Activating The Next Generation: Tips for ESOMAR YES! Competition – Mayke Harkema, SKIM
  • How to Boost Your Insights Career: Marjolein van Ballegooij, the Conversation Studio
  • The Future Lens of the Industry: Panel moderated by Sylvie Verbiest
  • Drinks and Bites


Cara Wee, Senior Manager at SKIM

Cara Wee
Senior Manager

Cara is a Senior Manager at SKIM, partnering with brands in Consumer Health and Travel industries. She is experienced in both quantitative and qualitative methodologies and is especially curious about experimenting with digital qualitative research to delve deeper into the intricacies of consumers’ decision-making process. 

Harini Ravi, Lead Analyst at SKIM

Harini Ravi
Lead Analyst

Harini is a Lead Analyst at SKIM specializing in Revenue Growth Management and Communications. She specializes in a mix of methodologies from quantitative analysis for pricing strategies to qualitative research. Harini partners with FMCG companies worldwide, helping them navigate the diverse landscape of consumer behavior to drive actionable results. She holds a Master’s degree in Economic Policy from Utrecht University.

Mayke Harkeman, Lead Analyst at SKIM

Mayke Harkema
Lead Analyst, Healthcare

Mayke is a Lead Analyst in the Healthcare team at SKIM, dedicated to transforming healthcare challenges into opportunities for innovation. With a passion for addressing unique industry challenges, Mayke strives to enhance patient outcomes by guiding top-tier global companies towards holistic business decisions. She holds a Master’s degree in Health Economics, Policy & Law from Erasmus University Rotterdam.