Past events

planung & analyse Insights 2019: Voice & the Digital Assistant (with Beiersdorf AG)

30 August 2019

Along with Dirk Ploss, Head of Digital Technologies Scouting and Advisory of Beiersdorf AG, we explored the rapid adoption of voice technology, and addressed the questions that brands should be asking.

ESOMAR ‘Best of’ – Vietnam 2019: Growing sales on e-commerce platforms

28 August 2019 Dreamplex Ampitheater, Saigon

We will explore how to drive conversion on e-commerce platforms with more sophisticated use of product visuals.

Webinar “Online Overload: How VodafoneZiggo better predicts shopper choice for portfolio optimization”

2 August 2019

SKIM Online Comparison Website Replication Predicting consumer choice in the ever-changing digital landscape is becoming…

EPP Monetized - How to make pricing fun again: Exploring a unique approach to data-fusion for better pricing decisions

3 - 5 July 2019 Amsterdam

We will share a case study on a unique data-fusion approach which delivers more holistic, effect and fun (!) pricing decisions.

EphMRA 2019: Exploring the SMART way to tap into patient emotions (with Pfizer)

25 - 27 June 2019 Warsaw, Poland

By comparing two innovative and continuous in-the-moment methodologies (a chatbot and self-recorded videos) to traditional qualitative methods, we'll be sharing our insights on whether chatbots and self-recorded videos can do a better job at capturing patient’s emotional journey.

Marktforschung Webinar: “Increase e-commerce success with digital research innovations”

19 June 2019

Learn how leading companies achieve online success through innovative research solutions.

KORA/ESOMAR Joint Seminar 2019: Overcoming Barriers to Purchase in Online Shopping Environments

30 May 2019 Seoul, South Korea

Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product. Here we demonstrate how, with the sophisticated use of imagery, these challenges can be overcome.

ESOMAR Asia Pacific 2019: Overcoming Barriers to Purchase in Online Shopping Environments

22 - 24 May 2019 Macau

Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product. Here we demonstrate how, with the sophisticated use of imagery, these challenges can be overcome.

BVM Congress 2019: What drives a 5-star product rating? An ensemble method of driver analysis and text mining

20 - 21 May 2019 Hamburg, Germany

In this conference, we share our approach that combines text mining and driver analysis to turn reviews into product features and understand which are necessary to drive high satisfaction scores among customers.

ESOMAR 'Best of' - APAC Tour 2019: Applying Western Hero Models to Chinese E-Commerce

20 May 2019 Shanghai, China

Building on earlier work done by Unilever, Cambridge University, and SKIM, we share how the sophisticated use of product imagery can overcome barriers to purchase in Asian markets.

ESOMAR 'Best of' - APAC Tour 2019: Singapore - Overcoming Barriers to Purchase in Online Shopping Environments

17 May 2019 Singapore

Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product. Here we demonstrate how, with the sophisticated use of imagery, these challenges can be overcome.

BHBIA Conference 2019: Co-creation and Conjoint Analysis to aid stratification in cancer care (with AstraZeneca)

13 - 14 May 2019 Berkshire, UK

How co-creation sessions with a dedicated HCP panel were instrumental in defining relevant patient and disease-related characteristics to mimic realistic treatment decisions in stage III Non-small-cell lung carcinoma.