Past events

Webinar “Pricing beyond the standard: Portfolio optimization for optional features and services”

29 January 2020

Introducing a new research approach to better optimize pricing and portfolios for products and services that offer value-adds or additional features

Webinar “Increasing online conversion by reducing psychological distance”

11 December 2019

Watch this webinar to learn how to reduce the psychological distance between consumer and brand and drive eCommerce conversion as a result.

Future of Insights Summit by UGA MMR: (Wo)man vs. machine – human vs. AI experiment

5 December 2019 Terry College of Business - University of Georgia

Join us and discover whether automation is even feasible for qualitative research, and if so, what are the benefits and drawbacks for research professionals?

ESOMAR Fusion 2019 – Can machines be emotional?

12 November 2019 The Santo Domingo Hotel, Madrid

We shared our journey on investigating ways to make qualitative insights more scaleable by using machine learning to detect emotions in voice.

TMRE 2019: Behind KFC’s secret recipe for nationwide menu optimization

5 - 7 November 2019 Las Vegas

From research findings to nationwide implementation

Research & Results 2019: From using sensory cues to trigger consumer action to increasing product conversion online

23 - 24 October 2019 MOC Convention Centre, Munich

At Research and Results 2019 in Munich we shared how to trigger consumer to purchase your product and increase product conversion online.

MRS Data Analytics 2019: Presenting with ArchDaily “From terabytes to insights”

16 October 2019 The Leonardo Royal Hotel, London

Together with Arch Daily, we demonstrated how we creatively combined machine learning with sound statistics to synthesize billions of data records into actionable recommendations.

Webinar “Mining emotions for deeper new product development (NPD) insights: Can smart innovations save us from stress?”

10 October 2019

Watch this webinar to learn how rational reasoning and emotions play a role in decision-making and how voice analytics can be leveraged for richer NPD insights

ESOMAR Client Summit 2019 – Inspiration and Tech talks from Unilever, Heineken, Microsoft, Twitter and more

3 - 4 October 2019 Pitch Office, Unilever London Office

At ESOMAR's Client Summit attendees met with peers and were inspired by leading global brands on AI, machine learning, blockchain and their roles in the insights world.

MORES - ESOMAR Conference: Driving eCommerce conversion through smarter use of product images

1 October 2019 JY Campos Hall, the Philippines

Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product. Here we demonstrate how, with the sophisticated use of imagery, these challenges can be overcome.

SKIM/Sawtooth Software Choice Modeling Workshop – Sep 2019

2 - 4 September 2019 Rotterdam, The Netherlands

As development and training partner of Sawtooth Software, we team up twice a year to…

Webinar “Online Overload: How VodafoneZiggo better predicts shopper choice for portfolio optimization”

2 August 2019

SKIM Online Comparison Website Replication Predicting consumer choice in the ever-changing digital landscape is becoming…