Past events
Marktforschung.de Webinar “CONTEXT IS KING: Wie man Innovationen im realistischen Kontext testet”
Join our Marktforschung.de webinar to learn about new research solutions and best practices for testing innovations in a realistic context, for more reliable and accurate insights.
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ARF SHOPPER 2022: The impact of subscriptions on consumer behavior
We shared our latest research on the impact of subscriptions on consumer behavior. Learn about the marketing and insights implications of the subscription economy.
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TMRE: The rise of the subscription lifestyle
At TMRE we shared how digitally-enabled subscriptions have impacted consumer behavior and the CPG industry.
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IIEX Latin America: Nestlé’s agile messaging approach to drive brand loyalty
At IIeX Latin America we shared Nestlé's agile approach to message optimization in Brazil during the pandemic. Together with Nestlé we'll share how consumer psychology & mobile-first research drove winning claims
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Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.
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ARF Sustainability Town Hall: Product Sustainability Communications that Drive Conversion and Loyalty
Together with NYU Stern Center for Sustainable Business, Amazon and IRI, we had a panel discussion at the ARF Town Hall focused on Market Research's role in Sustainability
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Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions
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Marktforschung webinar “Unraveling Complex Customer Journeys Using Advanced Analytics – A Case Study”
Join us at Marktforschung.de to learn how to better understand your customers' journeys and translate these insights into an implementable touchpoint strategy with concrete measures.
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Webinar “Holistic decision making: Improve business outcomes by integrating data sources”
Learn how leading companies are adopting new analytics approaches to make holistic decision-making a reality. We'll share examples of how data integration across information sources can help improve business outcomes.
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Seminar: How to maximize the impact of conjoint research
In this free 3-course seminar, you'll learn how to take full advantage of the most widely used quantitative market research method to help optimize brand performance
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Intellus Worldwide Webinar: The Doctor Will Zoom You Now
How has COVID-19 affected patients' interactions with HCPs and digital pharma marketing implications
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Shopper Insights & Behaviours: Diageo on Content that Converts
Aiming for brilliant content to win the digital shelf? Learn from Diageo's Shopper Insight Lead how to create best-in-class guidelines for content on e-commerce.
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