Have you hit a ceiling when it comes to price increases?
Feeling the strain on your volume growth and bottom-line?
Considering promotions to drive growth, without sacrificing profits?
If there’s a growing sense of urgency to dial up promos in 2024, join this European Pricing Platform webinar to learn how to effectively command the “promotion lever” with precision and certainty.
The key to optimal promotions strategies which drive incremental value, is understanding and predicting consumer behavior. Given today’s market dynamics, SKIM’s revenue management practice conducted new research to explore shifting price perceptions in Europe. Join us to hear these insights and the promotion secrets to creating a win-win-win for your company, retailer and consumer.
Date and time: 28 November, 2023 16:00 – 16:30 CET
This event is open to all revenue management and pricing professionals. Register for free by filling out the registration form below. No EPP membership is required.
What you’ll learn
- New consumer insights on how promotions influence purchasing decisions across multiple FMCG categories
- Key consumer behavior “considerations” to incorporate when devising an effective promotion strategy
- Where and when promotions should best be utilized to drive a healthy business for you and your retail customers
- Which promotion attributes best drive conversion from consideration to purchase, across channels
Presented by RGM Experts:
I co-lead SKIM’s Global Revenue Management practice. With 15 years of pricing and revenue management experience, I have a deep understanding of the challenges FMCG and technology companies face. I enjoy collaborating with clients to drive strategies that influence and shape consumer decision-making behavior to optimize revenues. My passion is in bringing together customized research solutions, with other relevant knowledge and data, to help companies make data-driven decisions. I hold a Master’s degree in International Business and Management from the University of Groningen (NL).
I co-lead SKIM’s Global Revenue Management practice. With 20+ years of CPG experience, including at Beiersdorf Inc., I have a deep understanding of the commercial and executional challenges that exist when seeking to drive sustainable and profitable growth. I truly enjoy tackling both the daily challenges and driving the long-term strategic roadmap of Revenue Management. My passion is in partnering with our clients to achieve their key business objectives.