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Market research case studies
All services
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Consumer goods
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Adaptive Choice-Based Conjoint analysis (ACBC)
Applied qualitative
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Focus Group
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In-depth Interview (IDI)
Industry/market understanding
Key Driver Analysis
Latent Class Analysis (LCA)
MaxDiff analysis
Menu-Based Choice modeling (MBC)
Monte Carlo simulation analysis
Online bulletin board
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Qual Bites
SKIMulator: Choice modeling market simulation
Segmentation Analysis
Simulation
Social Media Research (SMR)
Traditional qualitative
Unspoken®
Unilever’s secret behind winning product claims and brand visuals
How to optimize detail aids to achieve maximum impact among your target audience
How online leader funda’s subscription pricing will help steady revenue stream
‘Your Furniture Your Way’ seeks to break out of the mold
Using decision journey mapping to optimize omnichannel strategy
How a subscription meal-kit company plans successful recipes each week
‘Wired Telecom’ seeks to regain its market leadership position
How Google used segmentation to drive new thinking about gaming
How Constellation Brands is overcoming mobile shopping challenges in the alcohol category
‘MotorCars Unlimited’ strives to set itself apart in the market
SKIM partners with AstraZeneca and Harteraad to improve the patient experience for those with heart failure
How Kellogg’s built a global insights platform for claims tests
How to beat the competition with effective on-pack messaging in a crowded market
The unique approach a charcoal brand used to fire up tasty product claims
Communicate the benefits of well-established biologics under price pressure from biosimilars
How VodafoneZiggo optimized its portfolio by better predicting consumer choices online
How to convince the shopper to buy your product at the point of sale
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