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All methodologies
Adaptive Choice-Based Conjoint analysis (ACBC)
Applied qualitative
Choice-Based Conjoint analysis (CBC)
Conjoint analysis
Creative Lab
Digital qualitative
Focus Group
Hierarchical Bayesian Analysis (HB)
In-depth Interview (IDI)
Industry/market understanding
Key Driver Analysis
Latent Class Analysis (LCA)
MaxDiff analysis
Menu-Based Choice modeling (MBC)
Monte Carlo simulation analysis
Online bulletin board
Online interviews (webcam)
Qual Bites
SKIMulator: Choice modeling market simulation
Segmentation Analysis
Simulation
Social Media Research (SMR)
Traditional qualitative
Unspoken®
Increase online conversion by reducing psychological distance
Identify a winning package design and optimize your visual communication strategy
How to better uncover emotions in early-stage innovation research
Can emotions sell iced tea?
How Nestlé is shaking up the coffee shelf with Starbucks
Explore far and wide: test any number of communication statements
Turning terabytes of Big Data into insights
How to determine the right price in a non-competitive context?
How Unilever is driving growth opportunities with NRM
How to determine the optimal pricing and portfolio strategy to drive sales and be competitive
How Google optimized its B2B messaging strategy for retail
How to make superior sound quality relevant to a new market segment
Danone’s secret weapon for agile decision-making: Wargaming
Optimally craft and price the concept to maximize your market potential
How Edrington UK optimized its omnichannel path to purchase strategy
How to optimize your portfolio in the fast-paced telecom industry
Unilever shares journey with SKIM on mobile ready hero image design
How KitchenAid revealed the “end-to-end” global consumer journey
How to guide your new drug to the hospital formulary
The Long and Short of PepsiCo’s Promotion Strategy
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