Market research case studies

Unilever shares journey with SKIM on mobile ready hero image design

‘Wired Telecom’ seeks to regain its market leadership position

How Google used segmentation to drive new thinking about gaming

The Long and Short of PepsiCo’s Promotion Strategy

‘MotorCars Unlimited’ strives to set itself apart in the market

How online leader funda’s subscription pricing will help steady revenue stream

How to beat the competition with effective on-pack messaging in a crowded market

How a subscription meal-kit company plans successful recipes each week

Communicate the benefits of well-established biologics under price pressure from biosimilars

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

How to convince the shopper to buy your product at the point of sale

How Kellogg’s built a global insights platform for claims tests

Identify a winning package design and optimize your visual communication strategy

The unique approach a charcoal brand used to fire up tasty product claims

Can emotions sell iced tea?

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

Explore far and wide: test any number of communication statements

Increasing online conversion by reducing psychological distance

How to determine the right price in a non-competitive context?

How to better uncover emotions in early-stage innovation research