Market research case studies

Increasing online conversion by reducing psychological distance

How to determine the right price in a non-competitive context?

How to better uncover emotions in early-stage innovation research

How to determine the optimal pricing and portfolio strategy to drive sales and be competitive

How Nestlé is shaking up the coffee shelf with Starbucks

How to make superior sound quality relevant to a new market segment

Turning terabytes of Big Data into insights

Optimally craft and price the concept to maximize your market potential

How Unilever is driving growth opportunities with NRM

How to optimize your portfolio in the fast-paced telecom industry

How Google optimized its B2B messaging strategy for retail

How to guide your new drug to the hospital formulary

Danone’s secret weapon for agile decision-making: Wargaming

How to optimize detail aids to achieve maximum impact among your target audience

‘Your Furniture Your Way’ seeks to break out of the mold

Using decision journey mapping to optimize omnichannel strategy

Unilever shares journey with SKIM on mobile ready hero image design

‘Wired Telecom’ seeks to regain its market leadership position

How Google used segmentation to drive new thinking about gaming

The Long and Short of PepsiCo’s Promotion Strategy