Market research case studies

Unilever shares journey with SKIM on mobile ready hero image design

Can emotions sell iced tea?

The Long and Short of PepsiCo’s Promotion Strategy

Explore far and wide: test any number of communication statements

How online leader funda’s subscription pricing will help steady revenue stream

How to determine the right price in a non-competitive context?

How a subscription meal-kit company plans successful recipes each week

How to determine the optimal pricing and portfolio strategy to drive sales and be competitive

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

How to make superior sound quality relevant to a new market segment

How Kellogg’s built a global insights platform for claims tests

Optimally craft and price the concept to maximize your market potential

The unique approach a charcoal brand used to fire up tasty claims

How to optimize your portfolio in the fast-paced telecom industry

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

How to guide your new drug to the hospital formulary

Increasing online conversion by reducing psychological distance

How to optimize detail aids to achieve maximum impact among your target audience

‘Your Furniture Your Way’ seeks to break out of the mold

Using decision journey mapping to optimize omnichannel strategy