Market research case studies

Unilever shares journey with SKIM on mobile ready hero image design

How to determine the right price in a non-competitive context?

The Long and Short of PepsiCo’s Promotion Strategy

How to determine the optimal pricing and portfolio strategy to drive sales and be competitive

How online leader funda’s subscription pricing will help steady revenue stream

How to make superior sound quality relevant to a new market segment

How a subscription meal-kit company plans successful recipes each week

Optimally craft and price the concept to maximize your market potential

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

How to optimize your portfolio in the fast-paced telecom industry

How Kellogg’s built a global insights platform for claims tests

How to guide your new drug to the hospital formulary

The unique approach a charcoal brand used to fire up tasty claims

How to optimize detail aids to achieve maximum impact among your target audience

‘Your Furniture Your Way’ seeks to break out of the mold

Using decision journey mapping to optimize omnichannel strategy

‘Wired Telecom’ seeks to regain its market leadership position

‘MotorCars Unlimited’ strives to set itself apart in the market

How to beat the competition with effective on-pack messaging in a crowded market

Communicate the benefits of well-established biologics under price pressure from biosimilars