Market research case studies

Unilever shares journey with SKIM on mobile ready hero image design

How to convince the shopper to buy your product at the point of sale

The Long and Short of PepsiCo’s Promotion Strategy

Identify a winning package design and optimize your visual communication strategy

How online leader funda’s subscription pricing will help steady revenue stream

Can emotions sell iced tea?

How a subscription meal-kit company plans successful recipes each week

Explore far and wide: test any number of communication statements

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

How to determine the right price in a non-competitive context?

How Kellogg’s built a global insights platform for claims tests

How to determine the optimal pricing and portfolio strategy to drive sales and be competitive

The unique approach a charcoal brand used to fire up tasty claims

How to make superior sound quality relevant to a new market segment

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

Optimally craft and price the concept to maximize your market potential

Increasing online conversion by reducing psychological distance

How to optimize your portfolio in the fast-paced telecom industry

How to better uncover emotions in early-stage innovation research

How to guide your new drug to the hospital formulary