Market research case studies

‘Your Furniture Your Way’ seeks to break out of the mold

How to optimize detail aids to achieve maximum impact among your target audience

How to guide your new drug to the hospital formulary

How to optimize your portfolio in the fast-paced telecom industry

Optimally craft and price the concept to maximize your market potential

How to make superior sound quality relevant to a new market segment

How to determine the optimal pricing and portfolio strategy to drive sales and be competitive

How to determine the right price in a non-competitive context?

Explore far and wide: test any number of communication statements

Can emotions sell iced tea?

Identify a winning package design and optimize your visual communication strategy

How to convince the shopper to buy your product at the point of sale

Communicate the benefits of well-established biologics under price pressure from biosimilars

How to beat the competition with effective on-pack messaging in a crowded market

‘MotorCars Unlimited’ strives to set itself apart in the market

‘Wired Telecom’ seeks to regain its market leadership position

Using decision journey mapping to optimize omnichannel strategy