Market research case studies

Optimizing subscription pricing with a new approach to segmentation research

Communicate the benefits of well-established biologics under price pressure from biosimilars

How online leader funda’s subscription pricing will help steady revenue stream

How to beat the competition with effective on-pack messaging in a crowded market

How a subscription meal-kit company plans successful recipes each week

‘MotorCars Unlimited’ strives to set itself apart in the market

The Long and Short of PepsiCo’s Promotion Strategy

‘Wired Telecom’ seeks to regain its market leadership position

Unilever shares journey with SKIM on mobile ready hero image design

‘Your Furniture Your Way’ seeks to break out of the mold

How to optimize detail aids to achieve maximum impact among your target audience

Using decision journey mapping to optimize omnichannel strategy

How to guide your new drug to the hospital formulary

How to optimize your portfolio in the fast-paced telecom industry

Optimally craft and price the concept to maximize your market potential

How to make superior sound quality relevant to a new market segment

How to determine the optimal pricing and portfolio strategy to drive sales and be competitive

How to determine the right price in a non-competitive context?

Explore far and wide: test any number of communication statements

Can emotions sell iced tea?