Market research case studies

How a subscription meal-kit company plans successful recipes each week

Identify a winning package design and optimize your visual communication strategy

How online leader funda’s subscription pricing will help steady revenue stream

How to convince the shopper to buy your product at the point of sale

The Long and Short of PepsiCo’s Promotion Strategy

Communicate the benefits of well-established biologics under price pressure from biosimilars

Unilever shares journey with SKIM on mobile ready hero image design

How to beat the competition with effective on-pack messaging in a crowded market

How Kellogg’s built a global insights platform for claims tests

‘MotorCars Unlimited’ strives to set itself apart in the market

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

‘Wired Telecom’ seeks to regain its market leadership position

The unique approach a charcoal brand used to fire up tasty claims

‘Your Furniture Your Way’ seeks to break out of the mold

How to optimize detail aids to achieve maximum impact among your target audience

Using decision journey mapping to optimize omnichannel strategy

How to guide your new drug to the hospital formulary

How to optimize your portfolio in the fast-paced telecom industry

Optimally craft and price the concept to maximize your market potential

How to make superior sound quality relevant to a new market segment