Market research case studies

Unilever shares journey with SKIM on mobile ready hero image design

How to beat the competition with effective on-pack messaging in a crowded market

The Long and Short of PepsiCo’s Promotion Strategy

Communicate the benefits of well-established biologics under price pressure from biosimilars

How online leader funda’s subscription pricing will help steady revenue stream

How to convince the shopper to buy your product at the point of sale

How a subscription meal-kit company plans successful recipes each week

Identify a winning package design and optimize your visual communication strategy

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

Can emotions sell iced tea?

How Kellogg’s built a global insights platform for claims tests

Explore far and wide: test any number of communication statements

The unique approach a charcoal brand used to fire up tasty claims

How to determine the right price in a non-competitive context?

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

How to determine the optimal pricing and portfolio strategy to drive sales and be competitive

Increasing online conversion by reducing psychological distance

How to make superior sound quality relevant to a new market segment

How to better uncover emotions in early-stage innovation research

Optimally craft and price the concept to maximize your market potential