Market research case studies

How online leader funda’s subscription pricing will help steady revenue stream

‘Wired Telecom’ seeks to regain its market leadership position

How Google used segmentation to drive new thinking about gaming

How a subscription meal-kit company plans successful recipes each week

‘MotorCars Unlimited’ strives to set itself apart in the market

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

How to beat the competition with effective on-pack messaging in a crowded market

How Kellogg’s built a global insights platform for claims tests

Communicate the benefits of well-established biologics under price pressure from biosimilars

The unique approach a charcoal brand used to fire up tasty product claims

How to convince the shopper to buy your product at the point of sale

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

Identify a winning package design and optimize your visual communication strategy

Increase online conversion by reducing psychological distance

Can emotions sell iced tea?

How to better uncover emotions in early-stage innovation research

Explore far and wide: test any number of communication statements

How Nestlé is shaking up the coffee shelf with Starbucks

How to determine the right price in a non-competitive context?

Turning terabytes of Big Data into insights