Seminar: How to maximize the impact of conjoint research
In this free 3-course seminar, you'll learn how to take full advantage of the most widely used quantitative market research method to help optimize brand performance
Maximum Difference (MaxDiff) analysis, also known as “best-worst scaling”, is invented by Jordan Louviere in 1987. Research participants are repeatedly asked to indicate the best and worst item from a subset of items. After analysis, MaxDiff produces a rank between the items tested plus a metric distance between the items.
Since the ranks are established at individual level, they can vary greatly across respondents. We use cluster analysis to identify segments with similar responses, providing input into marketing strategies that recognize that not all consumers are the same.
To screen among brands, image statements, product features, advertising claims, full concepts or benefit articulations. More specific:
Click below to download our one-page infographic about MaxDiff.
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In this free 3-course seminar, you'll learn how to take full advantage of the most widely used quantitative market research method to help optimize brand performance
Join us online at this leading choice modeling event for the latest innovations and techniques AND hands-on tutorials in conjoint for beginners as well as advanced users
Sharing the latest conjoint innovations, data-fusion techniques and hands-on tutorials
Download SKIM MaxDiff Analysis method sheet.