Webinar: Beyond the hype – Impact of AI on consumer behavior and brands

Webinar: Beyond the hype – Impact of AI on consumer behavior and brands

Learn how to improve customer experience and loyalty, and improve willingness to pay, through AI-based services.

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Webinar: Beyond the hype – Impact of AI on consumer behavior and brands Webinar

Webinar: Beyond the hype – Impact of AI on consumer behavior and brands

Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.

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Cheat sheet “How to use AI to elevate your insights strategy” Cheat sheet

Cheat sheet “How to use AI to elevate your insights strategy”

Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.

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Meet our SKIM healthcare expert at BHBIA Annual Conference 2024  Industry event

Meet our SKIM healthcare expert at BHBIA Annual Conference 2024 

Meet our healthcare expert at the BHBIA Annual Conference to discuss our latest innovations, partnering with our world-leading pharmaceutical clients to deliver tailored solutions.

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SKIM partners with AstraZeneca and Harteraad to improve the patient experience for those with heart failure  In the news

SKIM partners with AstraZeneca and Harteraad to improve the patient experience for those with heart failure 

How are pharma marketers teaming up with patient associations to improve the patient experience? Learn how AstraZeneca and patient association Harteraad partnered to pinpoint opportunities to improve care for those affected by heart failure.

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AI + market research: 6 ways insights professionals are using AI today  Blog

AI + market research: 6 ways insights professionals are using AI today 

How AI can enhance creativity, quality and efficiency in research now Artificial intelligence is already…

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EphMRA 2024: How Bristol-Myers Squibb optimizes launch readiness with the COM-B behavioral science framework Industry event

EphMRA 2024: How Bristol-Myers Squibb optimizes launch readiness with the COM-B behavioral science framework

Join SKIM and Bristol-Myers Squibb at EphMRA 2024. Learn how to optimize launch readiness with a behavioral change framework

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EPHMRA Webinar and Panel Discussion – The Moment of Truth: #Adhesion Industry event

EPHMRA Webinar and Panel Discussion – The Moment of Truth: #Adhesion

Discover the power of adhesion in driving medication adherence. Join industry experts as they explore research techniques and new standards in the pharma industry.

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Meet our SKIM healthcare experts at BHBIA Annual Conference 2023 Industry event

Meet our SKIM healthcare experts at BHBIA Annual Conference 2023

Join us at the BHBIA Annual Conference 2023 in London for an enlightening event where you can meet our healthcare experts.

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EphMRA 2022:  From Adherence to “Adhesion”: measurements, actual pitfalls, and future options Industry event

EphMRA 2022: From Adherence to “Adhesion”: measurements, actual pitfalls, and future options

With Menarini we shared the issue of the Adhesion Measurement and the importance of having the right tools.

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EphMRA 2022: How Boehringer Ingelheim is untangling patient journeys-From theory to practice Industry event

EphMRA 2022: How Boehringer Ingelheim is untangling patient journeys-From theory to practice

Learn how Boehringer Ingelheim and SKIM’s innovative journey research approach resulted in programs aimed at speeding-up diagnosis and treatment outcomes.

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An introduction to the marketing implications of health information and behavior Blog

An introduction to the marketing implications of health information and behavior

Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.

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Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts” Webinar

Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”

The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.

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