It is no secret that the market research industry is under pressure to deliver the most relevant insights when new therapies are introduced or patient support programs are being developed. Healthcare companies consider patients to be a great source of relevant insights. Yet, how do we find those patients, taking into account the increasingly strict privacy rules? Additionally, how can we ensure participation and engagement during the interview, so we can provide our clients with the richest insights possible?
At SKIM, we see a continuation of trend towards more patient research. As a result of this, we even gained more experience in finding the right match for you as client in order to provide you with in-depth knowledge and actionable insights in patients’ experience, the impact of their disease, emotions they experience, and information they need and look for.
In this free 30-minute webinar, allow us to take you through the main stages of the patient market research process: study design, recruitment and moderation. We know how to prevent, manage and overcome challenges when setting-up and conducting research with patients. We shared our best practices to inspire researchers and fieldwork managers to take the best step when setting up studies involving patients.
What you’ll learn in this webinar
In this webinar you will learn:
- How to optimize your study design to create the best fit with your needed patient population,
- How to find the right patients for your project and how to ensure participation,
- All about SKIM’s simplified recruitment approach by working with patient profiles, and
- How moderators can create the right context, enabling them to access the patient’s story and gain deeper insights.