SKIM News
What's new at SKIM
SKIM among top 25 most innovative market research and strategic consultancy companies in 2019
SKIM has been recognized for our strategic consulting, innovation and data analytics expertise in the 2019 GreenBook Research Industry Trends (GRIT) Report.
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SKIM introduces Price Explorer for quick pricing decisions on new product launches
SKIM Price Explorer allows marketers to set optimal price for new products or categories even when facing limited research budgets or timelines.
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SKIM strengthens Marketing and HR functions with new global leaders
Rotterdam, Netherlands – SKIM, the global decision behavior experts, has appointed two new leaders for…
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Insights Association: 3 Tips to Optimize Your Voice Commerce Strategy
According to the Consumer Technology Association (CTA), it was the iPhone (2007) and iPad (2012).…
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SKIM named one of the top 20 most innovative market research suppliers in 2018
SKIM moves up to #17 in the 2018 GreenBook GRIT Top 50 We are proud…
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QUIRK’S: 4 steps to optimizing B2B product claims
As manufacturers and retailers adapt to the new omnichannel ecosystem, B2B and B2C marketers are…
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SKIM among Top 50 Most Innovative market research companies worldwide according to GRIT 2017 report
We’re extremely proud to announce that we have earned a spot on the GreenBook Research…
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Shared treatment decision-making: Who has more influence? Patients or physicians? – published by WARC
Imagine a familiar scenario: A pharmaceutical manufacturer needs to understand why physicians are prescribing a…
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Feature phones no barrier to conducting an effective conjoint study in Asia – published by Quirk’s
Now, with increasing mobile Internet penetration in emerging countries, there is finally an opportunity to…
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Reviewing SKIMspiration 2016 on customer decision journeys
With a subject as broad as consumer decision making, and speakers from such different world…
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5 things you need to know to optimize the omnichannel shopping experience
With Black Friday and online sales from the 10th annual Cyber Monday just behind us, there’s no…
Read moreWhy does in-the-moment research matter?
In a fast-moving market, traditional research often can’t keep pace. With mobile in-the-moment research, you…
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