SKIM News
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QUIRK’S: How voice tech is changing consumer behavior in Germany
Google introduced its premium smart speaker – the Google Home Max – in Germany, along…
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Research & Results: (Wo)man vs Machine: From Competition to Collaboration
It is no secret the market research industry is under pressure to deliver sound and…
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SKIM wins ESOMAR Best Paper Award 2017/2018!
At ESOMAR Congress 2018, SKIM received the Best Paper Award 2017/2018 for the “(Wo)man vs.…
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Hallo Germany! SKIM Opens Berlin Office
Klicken Sie hier, um die Pressemitteilung in Deutsch zu lesen Berlin, Germany – we are…
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SKIM strengthens Marketing and HR functions with new global leaders
Rotterdam, Netherlands – SKIM, the global decision behavior experts, has appointed two new leaders for…
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Insights Association: 3 Tips to Optimize Your Voice Commerce Strategy
According to the Consumer Technology Association (CTA), it was the iPhone (2007) and iPad (2012).…
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SKIM named one of the top 20 most innovative market research suppliers in 2018
SKIM moves up to #17 in the 2018 GreenBook GRIT Top 50 We are proud…
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QUIRK’S: 4 steps to optimizing B2B product claims
As manufacturers and retailers adapt to the new omnichannel ecosystem, B2B and B2C marketers are…
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Insights Association: AI: Friend or Foe? 5 Tips to Add Automation to Market Research
From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching…
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QUIRK’S: Frameworks for mapping customer decision journeys among the most viewed articles
Published on Quirk’s, we’re excited to announce that our article on “4 frameworks for mapping…
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Omni-channel is disrupting the beauty purchase journey – published by Beauty Packaging
In the beauty industry, many purchase journeys are brief and habitual. Yet, research tells us…
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Insights Association: The Fourth P: Why marketing should own pricing
The process of pricing products correctly is vital to a company’s bottom line. Yet price-setting…
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