Influencing Consumer Choice in a Time of Amazon

Influencing Consumer Choice in a Time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

Read more

SKIM News

What's new at SKIM
Remy Denton named to GreenBook Future List Company news

Remy Denton named to GreenBook Future List

We’re proud to announce that Remy Denton, Director and Atlanta Location Manager, has been named…

Read more
SKIM wins MRS Innovation in Research Methodology Award 2018 Company news

SKIM wins MRS Innovation in Research Methodology Award 2018

SKIM is honored to have received the 2018 Market Research Society (MRS) Innovation in Research Methodology…

Read more
Greenbook:  Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design In the news

Greenbook: Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design

Defining a set of marketing guidelines that drive a measurable increase in sales is an…

Read more
planung&analyse:  Ein Wisch nach links, ein Wisch nach rechts In the news

planung&analyse: Ein Wisch nach links, ein Wisch nach rechts

SKIM hat mit Unspoken einen Forschungsansatz entwickelt, der in der Lage ist, bewusste und unbewusste Entscheidungsprozesse des Menschen zu erfassen.

Read more
QUIRK’S: How voice tech is changing consumer behavior in Germany In the news

QUIRK’S: How voice tech is changing consumer behavior in Germany

Google introduced its premium smart speaker – the Google Home Max – in Germany, along…

Read more
Research & Results: (Wo)man vs Machine: From Competition to Collaboration In the news

Research & Results: (Wo)man vs Machine: From Competition to Collaboration

It is no secret the market research industry is under pressure to deliver sound and…

Read more
SKIM wins ESOMAR Best Paper Award 2017/2018! Company news

SKIM wins ESOMAR Best Paper Award 2017/2018!

At ESOMAR Congress 2018, SKIM received the Best Paper Award 2017/2018 for the “(Wo)man vs.…

Read more
Hallo Germany! SKIM Opens Berlin Office Company news

Hallo Germany! SKIM Opens Berlin Office

Klicken Sie hier, um die Pressemitteilung in Deutsch zu lesen Berlin, Germany – we are…

Read more
SKIM strengthens Marketing and HR functions with new global leaders Company news

SKIM strengthens Marketing and HR functions with new global leaders

Rotterdam, Netherlands – SKIM, the global decision behavior experts, has appointed two new leaders for…

Read more
Research & Results: Find the difference – How to highlight the unique value of disease-specific medical nutrition products In the news

Research & Results: Find the difference – How to highlight the unique value of disease-specific medical nutrition products

Robert Dossin explains in the last of four articles how you can effectively differentiate from other potential alternatives and how your differentiators are strong enough to be used or recommended.

Read more
Insights Association:  3 Tips to Optimize Your Voice Commerce Strategy In the news

Insights Association: 3 Tips to Optimize Your Voice Commerce Strategy

According to the Consumer Technology Association (CTA), it was the iPhone (2007) and iPad (2012).…

Read more
Research & Results: Advantage for both sides – How to create desire for disease-specific medical nutrition products In the news

Research & Results: Advantage for both sides – How to create desire for disease-specific medical nutrition products

Robert Dossin explains in the third of four articles how you best address the needs of two different target groups: the prescribers and the consumers.

Read more