SKIM News
What's new at SKIM
SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany
We are proud to be amongst the 8 finalists for the GOR Best Practice Award 2020 in Germany with our application of AI in Voice Analytics to better mine emotions for NPD.
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Research World: AI: Friend or foe? Five tips on how to add automation to market research
Collaborating with machines can indeed enhance efficiency, without compromising the depth and quality of insights. Read more how.
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Greenbook Blog: Influencing consumer choice in a time of Amazon
Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.
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Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce
SKIM conducted a study on behalf of a global producer and marketer of beer, wine and spirits to understand how to overcome four of the key challenges facing the alcohol category online
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Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people
We recently conducted a consumer behavior study for online alcohol shopping aimed to help retailers do a better job of managing the online presence in the alcohol category.
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planung&analyse: Warum Marken eine Stimme brauchen
Julia Görnandt von SKIM präsentiert Forschungsergebnisse über die Nutzung digitaler Assistenten und deren Einfluss auf das Kaufverhalten.
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MRS names SKIM a finalist for innovator in healthcare research and data analytics
SKIM is nominated as finalist for the MRS Awards 2019 with our chatbots research and with our data fusion challenge!
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SKIM celebrates 40th anniversary
We celebrated our 40th anniversary as a global insights agency with a series of events around the world.
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SKIM among top 25 most innovative market research and strategic consultancy companies in 2019
SKIM has been recognized for our strategic consulting, innovation and data analytics expertise in the 2019 GreenBook Research Industry Trends (GRIT) Report.
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Research Live: Distilling data (Chivas)
Pernod Ricard-owned Chivas Brothers launched its Allt-A-Bhainne single malt in 2018. The product uses semiotic…
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Insights Association: Achieving Big Impact With Small HCP Samples
If you’re in a highly specialized area, such as MedTech or rare diseases, you’ll be…
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SKIM introduces Price Explorer for quick pricing decisions on new product launches
SKIM Price Explorer allows marketers to set optimal price for new products or categories even when facing limited research budgets or timelines.
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