SKIM teams up with Namens Nederland and McKinsey on complex conjoint analysis

SKIM teams up with Namens Nederland and McKinsey on complex conjoint analysis

We partnered with non-profit initiative to survey Dutch residents on their shared vision for a better Netherlands in the COVID context

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SKIM News

What's new at SKIM
American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis Company news

American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis

Press Release: American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis

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Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy In the news

Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy

While some sectors are being hit harder than others, disruption always presents an opportunity to adapt and respond to new market opportunities. Gain insight on how Food & Beverage brands can remain relevant post-COVID-19.

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GreenBook: Pricing and NRM Success Strategies In the news

GreenBook: Pricing and NRM Success Strategies

After a crisis, it's natural to wish to have been able to do more to prepare. Here are 6 tips for adapting pricing and revenue management strategy, post-COVID-19, to prevent yourself from feeling those regrets.

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QUIRK’S: Innovation in disrupted times: Contextualizing emotional resonance of new products In the news

QUIRK’S: Innovation in disrupted times: Contextualizing emotional resonance of new products

What new product ideas or concepts can guide or influence new habits and decision-making after COVID-19 passes? How can you adapt your innovation strategy to thrive in the new normal? How to adapt innovation strategies in times of crisis.

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GreenBook: COVID-19 Insights Leaders Roundtable (#6) In the news

GreenBook: COVID-19 Insights Leaders Roundtable (#6)

Dirk Huisman joins other industry leaders in the Greenbook COVID-19 Roundtable. He shares SKIM's perspective on the effects of the COVID crisis on our industry, clients and SKIMmers.

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MRS Impact: Mind meets machine In the news

MRS Impact: Mind meets machine

In this article, we explore how the best insight is gained when humans and automation work in harmony.

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planung&analyse:  Wie man hinter die Mauern der Walled Gardens blicken kann In the news

planung&analyse: Wie man hinter die Mauern der Walled Gardens blicken kann

E-Commerce boomt. Große Online-Plattformen und -händler geben jedoch nur ungern Daten preis und so haben es Marketers äußerst schwer, Konsumentenverhalten zu ergründen. Sebastian Wezel und Marina Georgieva zeigen, wie diese Hürden überwunden werden können.

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SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany Company news

SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany

We are proud to be amongst the 8 finalists for the GOR Best Practice Award 2020 in Germany with our application of AI in Voice Analytics to better mine emotions for NPD.

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Research World: AI: Friend or foe? Five tips on how to add automation to market research In the news

Research World: AI: Friend or foe? Five tips on how to add automation to market research

Collaborating with machines can indeed enhance efficiency, without compromising the depth and quality of insights. Read more how.

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Greenbook Blog: Influencing consumer choice in a time of Amazon In the news

Greenbook Blog: Influencing consumer choice in a time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

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Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce In the news

Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce

SKIM conducted a study on behalf of a global producer and marketer of beer, wine and spirits to understand how to overcome four of the key challenges facing the alcohol category online

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Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people In the news

Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people

We recently conducted a consumer behavior study for online alcohol shopping aimed to help retailers do a better job of managing the online presence in the alcohol category.

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