SKIM teams up with Namens Nederland and McKinsey on complex conjoint analysis

SKIM teams up with Namens Nederland and McKinsey on complex conjoint analysis

We partnered with non-profit initiative to survey Dutch residents on their shared vision for a better Netherlands in the COVID context

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SKIM News

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SKIM recognized among top 15 most innovative market research agencies in 2020 Company news

SKIM recognized among top 15 most innovative market research agencies in 2020

SKIM named to Top 15 most innovative market research agencies in 2020. Agency recognized for innovation and strategic consultancy

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Campaign Asia: Post-COVID marketing tips for CPG brands In the news

Campaign Asia: Post-COVID marketing tips for CPG brands

Despite being a digitally advanced economic region, APAC businesses are struggling to adapt to the accelerated shift to online shopping.

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happi: Post COVID Marketing Tips In the news

happi: Post COVID Marketing Tips

COVID-19 caused personal care and household cleaning brands to reassess their marketing mix in the short and long run, as they move forward, they’ll need to carefully take into consideration the 4Ps.

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Storebrands: Post-pandemic marketing tips for private label brands In the news

Storebrands: Post-pandemic marketing tips for private label brands

COVID-19 has radically changed the context in which shoppers make purchasing decisions, creating an opportunity for private label brands.

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American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis Company news

American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis

Press Release: American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis

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Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy In the news

Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy

While some sectors are being hit harder than others, disruption always presents an opportunity to adapt and respond to new market opportunities. Gain insight on how Food & Beverage brands can remain relevant post-COVID-19.

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GreenBook: Pricing and NRM Success Strategies In the news

GreenBook: Pricing and NRM Success Strategies

After a crisis, it's natural to wish to have been able to do more to prepare. Here are 6 tips for adapting pricing and revenue management strategy, post-COVID-19, to prevent yourself from feeling those regrets.

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QUIRK’S: Innovation in disrupted times: Contextualizing emotional resonance of new products In the news

QUIRK’S: Innovation in disrupted times: Contextualizing emotional resonance of new products

What new product ideas or concepts can guide or influence new habits and decision-making after COVID-19 passes? How can you adapt your innovation strategy to thrive in the new normal? How to adapt innovation strategies in times of crisis.

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GreenBook: COVID-19 Insights Leaders Roundtable (#6) In the news

GreenBook: COVID-19 Insights Leaders Roundtable (#6)

Dirk Huisman joins other industry leaders in the Greenbook COVID-19 Roundtable. He shares SKIM's perspective on the effects of the COVID crisis on our industry, clients and SKIMmers.

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MRS Impact: Mind meets machine In the news

MRS Impact: Mind meets machine

In this article, we explore how the best insight is gained when humans and automation work in harmony.

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planung&analyse:  Wie man hinter die Mauern der Walled Gardens blicken kann In the news

planung&analyse: Wie man hinter die Mauern der Walled Gardens blicken kann

E-Commerce boomt. Große Online-Plattformen und -händler geben jedoch nur ungern Daten preis und so haben es Marketers äußerst schwer, Konsumentenverhalten zu ergründen. Sebastian Wezel und Marina Georgieva zeigen, wie diese Hürden überwunden werden können.

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Asia Research Media: Increasing Online Conversion by Reducing Psychological Distance In the news

Asia Research Media: Increasing Online Conversion by Reducing Psychological Distance

In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers?

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