Influencing Consumer Choice in a Time of Amazon

Influencing Consumer Choice in a Time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

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SKIM News

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SKIM wins MRS Innovation in Research Methodology Award 2018 Company news

SKIM wins MRS Innovation in Research Methodology Award 2018

SKIM is honored to have received the 2018 Market Research Society (MRS) Innovation in Research Methodology…

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Greenbook:  Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design In the news

Greenbook: Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design

Defining a set of marketing guidelines that drive a measurable increase in sales is an…

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planung&analyse:  Ein Wisch nach links, ein Wisch nach rechts In the news

planung&analyse: Ein Wisch nach links, ein Wisch nach rechts

SKIM hat mit Unspoken einen Forschungsansatz entwickelt, der in der Lage ist, bewusste und unbewusste Entscheidungsprozesse des Menschen zu erfassen.

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QUIRK’S: How voice tech is changing consumer behavior in Germany In the news

QUIRK’S: How voice tech is changing consumer behavior in Germany

Google introduced its premium smart speaker – the Google Home Max – in Germany, along…

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Research & Results: (Wo)man vs Machine: From Competition to Collaboration In the news

Research & Results: (Wo)man vs Machine: From Competition to Collaboration

It is no secret the market research industry is under pressure to deliver sound and…

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SKIM wins ESOMAR Best Paper Award 2017/2018! Company news

SKIM wins ESOMAR Best Paper Award 2017/2018!

At ESOMAR Congress 2018, SKIM received the Best Paper Award 2017/2018 for the “(Wo)man vs.…

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Hallo Germany! SKIM Opens Berlin Office Company news

Hallo Germany! SKIM Opens Berlin Office

Klicken Sie hier, um die Pressemitteilung in Deutsch zu lesen Berlin, Germany – we are…

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SKIM strengthens Marketing and HR functions with new global leaders Company news

SKIM strengthens Marketing and HR functions with new global leaders

Rotterdam, Netherlands – SKIM, the global decision behavior experts, has appointed two new leaders for…

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Insights Association:  3 Tips to Optimize Your Voice Commerce Strategy In the news

Insights Association: 3 Tips to Optimize Your Voice Commerce Strategy

According to the Consumer Technology Association (CTA), it was the iPhone (2007) and iPad (2012).…

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SKIM named one of the top 20 most innovative market research suppliers in 2018 Company news

SKIM named one of the top 20 most innovative market research suppliers in 2018

SKIM moves up to #17 in the 2018 GreenBook GRIT Top 50 We are proud…

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QUIRK’S:  4 steps to optimizing B2B product claims In the news

QUIRK’S: 4 steps to optimizing B2B product claims

As manufacturers and retailers adapt to the new omnichannel ecosystem, B2B and B2C marketers are…

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Insights Association:  AI: Friend or Foe? 5 Tips to Add Automation to Market Research In the news

Insights Association: AI: Friend or Foe? 5 Tips to Add Automation to Market Research

From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching…

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