SKIM News
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Professional Pricing Society: Pricing research amid disruption: Is now the right time?
Now more than ever, brands must adopt an agile approach to pricing research to maintain a competitive edge.
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ESOMAR’s Research World: If, When and How? Tips for Making Smart Pricing Decisions in the Midst of Market Disruption
How do brands balance tactical COVID-related pricing decisions with long-term strategic ones? Historical data and experience can only get you so far.
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Asia Research Media: Optimize Your eCommerce Strategies for Disrupted Consumer Behaviour
Online shopping has accelerated. Brands need to ensure their online strategies are optimized for the new reality.
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SKIM recognized among top 15 most innovative market research agencies in 2020
SKIM named to Top 15 most innovative market research agencies in 2020. Agency recognized for innovation and strategic consultancy
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Campaign Asia: Post-COVID marketing tips for CPG brands
Despite being a digitally advanced economic region, APAC businesses are struggling to adapt to the accelerated shift to online shopping.
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happi: Post COVID Marketing Tips
COVID-19 caused personal care and household cleaning brands to reassess their marketing mix in the short and long run, as they move forward, they’ll need to carefully take into consideration the 4Ps.
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Storebrands: Post-pandemic marketing tips for private label brands
COVID-19 has radically changed the context in which shoppers make purchasing decisions, creating an opportunity for private label brands.
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American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis
Press Release: American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis
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Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy
While some sectors are being hit harder than others, disruption always presents an opportunity to adapt and respond to new market opportunities. Gain insight on how Food & Beverage brands can remain relevant post-COVID-19.
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GreenBook: Pricing and NRM Success Strategies
After a crisis, it's natural to wish to have been able to do more to prepare. Here are 6 tips for adapting pricing and revenue management strategy, post-COVID-19, to prevent yourself from feeling those regrets.
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QUIRK’S: Innovation in disrupted times: Contextualizing emotional resonance of new products
What new product ideas or concepts can guide or influence new habits and decision-making after COVID-19 passes? How can you adapt your innovation strategy to thrive in the new normal? How to adapt innovation strategies in times of crisis.
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GreenBook: COVID-19 Insights Leaders Roundtable (#6)
Dirk Huisman joins other industry leaders in the Greenbook COVID-19 Roundtable. He shares SKIM's perspective on the effects of the COVID crisis on our industry, clients and SKIMmers.
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