SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
Rotterdam – SKIM, international insights agency specializing in decision behavior, is proud to be recognized as one of the top innovators in the 2022 GreenBook Research Industry Trends Report – Business & Innovation edition. The agency has been named to the Top 10 Innovative Research Suppliers at #6 and has also been recognized as one of the top 3 full-service research firms (#3), one of the top 15 strategic consultancies (#12) and top 10 data and analytics providers (#8).
Each year GreenBook surveys market research suppliers and buyers for its Business and Innovative GRIT Report. The 2022 edition explores the business challenges insights professionals face and the role that innovation plays in their success. This edition also includes the popular GRIT Top 50 Most Innovative Suppliers. SKIM has steadily moved up the ranks in the industry report since making its debut on the list five years ago.
Defining innovation amongst market research suppliers
GreenBook asked respondents to explain their choice of insights suppliers as “most innovative” via a verbatim response and then conducted a thematic analysis via text analytics.
In the 2022 GRIT Report, GreenBook shared a selection of the full verbatim responses to give some nuance to what makes SKIM an innovative company according to market research buyers:
Why is SKIM an innovative insights agency?
- “Work with a consultative approach, adapting each solution to bring actionable insights, deep understanding of business questions”
- “Real push towards data fusion, advances in DJM (decision journey mapping) and conjoint capabilities”
- “They are the best in what they do, and they don’t stop improving. An example is their Unspoken methodology, taking into account reaction times”
According to GreenBook, a common thread amongst the most innovative companies is “their focus on productization, either through organic development from their own IP or via M&A activity to augment their solutions.”
“Our passion for innovation remains steadfast because SKIMmers are some of the brightest minds in the insights industry – we have always challenged the status quo of research and analytics.
– Joris Huisman, Global Managing Director.
While the technology is quite different from the early 80s, companies are facing the similar challenges in the market. We remain committed to helping our clients improve business outcomes via the most holistic and accurate research approaches rooted in decision behavior.”
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About SKIM
SKIM is a global insights agency helping leading companies thrive by understanding decision-making. To stay ahead in today’s environment, it’s critical to know how decisions are made and how the changing environment influences decisions for consumers, healthcare and B2B professionals.
By understanding how decision-making has changed (and how it hasn’t!), we adapt sophisticated research techniques and develop innovations to address this new reality. The result? Practical brand communications, revenue management, product innovation, e-commerce, and advanced analytics recommendations you can use to propel your business forward, online and offline.
What sets SKIM apart is our decision behavior expertise + deep analytical and choice-modeling roots + a thorough understanding of the marketing challenges brands face. This unique combination, along with our creative thinking, is the reason why strategy consultants and leading companies, from Fortune 500 to digital disruptors, continue to partner with us for decades.
With 9 offices in Europe, US, Latin America and Asia, and 200+ enthusiastic SKIMmers ready to help crack your business case, how can we team up with you today?
