SKIM has strengthened its global Methods and Analytics leadership with the appointment of three experienced data and analytics experts in Europe and the United States. These new SKIMmers will deepen and expand the company’s advanced analytics know-how and further accelerate SKIM’s strategic innovation initiatives in 2022 and beyond.
The new Methodologies and Analytics leaders bring decades of technical, industry and academic backgrounds in data, analytics, and market research. Their experience allows SKIM to deliver even more reliable, predictive insights to companies navigating an increasingly complex, connected-data environment. These leaders also play an important role in helping to guide and inspire the growing number of talented data analytics professionals at SKIM.
Jerome Hancock, Senior Director Methodology & Analytics, EU, has nearly 20 years of marketing analytics experience, leading research teams at agencies including Hall & Partners and Kantar Millward Brown. Throughout his career, he has utilized a wide range of smart, predictive analytics to help clients improve marketing ROI, identify and target key audiences, improve brand positioning and communications, optimize new product development and pricing strategies. Based in the United Kingdom, Jerome serves as a leader in SKIM’s European Methodology and Analytics team. He is responsible for driving the continued success, growth and learning of SKIM’s methodologists. Jerome holds an MBA from the Henley Business School.
“Over the years, I’ve been impressed with the caliber of SKIM’s analytical rigor and I’m thrilled to finally join the team,” Jerome said. “I look forward to helping SKIM meet the scale and innovation challenges ahead to help ensure SKIM remains a trusted partner to clients.”Jerome Hancock
Nino Hardt, Senior Director Methodology & Analytics, EU, has a decade of market research and choice modeling expertise in academia. As professor of marketing at Ohio State University he was responsible for teaching the next generation of research professionals in, and conducting research on, the latest quantitative models and solutions. Based in Germany, Nino also joins SKIM’s European Methodology and Analytics leadership team. He is responsible for developing new research solutions and expanding SKIMmer’s technical knowledge and research skills to better answer clients’ toughest problems. Nino holds a Ph.D. in Quantitative Marketing and a Diploma in business administration from the Catholic University Eichstätt-Ingolstadt.
“What I’m most passionate about is finding and solving the toughest analytical challenges in market research and that’s what brought me to SKIM,” said Nino. “I knew SKIM from industry conferences and their choice modeling expertise caught my eye. Now that I’m here, I see firsthand the deep talent and enthusiasm SKIMmers have for advanced analytics and I’m glad to help inspire additional innovation, learning and growth.”Nino Hardt
Michael Smith, VP Methodology & Analytics, US, is a discrete choice and advanced analytics expert with 20+ years of marketing science experience at research agencies, including Hall & Partners. He has led hundreds of discrete choice and segmentations for companies in the CPG, technology, retail, finance, and healthcare industries. Based in Atlanta, Michael leads SKIM’s US Methodology and Analytics Team. He is responsible for innovating new analytic approaches to better answer client questions and continuing to grow SKIM’s methodological expertise in the US. Michael holds a Masters of Science in statistics from Brigham Young University.
“SKIM’s passion for innovation and focus on the power of analytics is what drew me to join the company,” said Michael. “I’m excited to bring my passion for training and mentoring to SKIM’s analytics team, while also being inspired by some of the best thinkers in the business!”Michael Smith
Joris Huisman, Global Managing Director, SKIM commented:
“Deep methodological expertise and analytical rigor has been at the core of SKIM since we opened our doors over 40 years ago and this will continue for many decades to come. The proliferation of data, changing consumer decision behavior and the need for more agile decision-making, creates exciting new opportunities for our clients. The combined experience and analytics expertise Jerome, Nino and Michael bring to SKIM will help accelerate our innovation strategies, so we can continue to deliver the reliable SKIM insights our clients have to come to expect. And beyond deepening our methodological core, I’m especially looking forward to seeing them challenge and inspire the next generation of SKIM’s analytics experts!”