Rotterdam – SKIM, international insights agency specializing in decision behavior, is proud to be recognized as innovators in the 2021 GreenBook Research Industry Trends Report – Business & Innovation edition. The agency has been named to the Top 10 Most Innovative Research Suppliers at #7, moving up an impressive five spots to land in the upper ranks. SKIM has also been recognized as one of the top 5 full-service research firms (#4) and in the top 15 strategic consultancies (#14).

Each year GreenBook surveys market research suppliers and buyers for its GreenBook Research Industry Trends Report (GRIT). The Business & Innovation Report focuses on the changing dynamics of the macro drivers of the industry, as well as the role that innovation (including the companies most identified as innovative) plays in that evolution. SKIM has steadily moved up the ranks in 2021 GRIT report since first appearing on the list in 2017.

Most innovative market research agency 2021 - GRIT
2021 Innovative Market Research Insights Companies - GreenBook

A steady innovation focus in a disrupted market research environment 

According to GreenBook the focus on innovation has declined as a key priority since the onset of the pandemic. However, suppliers who take innovation to heart “tend to be up-and-coming, successful technology-related businesses that have significant dealings with clients who have long range, strategic responsibilities. The more advanced innovators have gone beyond communicating about how they would like innovation to happen to actually making sure funds are available.”

“Our commitment to innovation at SKIM remains steadfast in 2021 because it has been core to our DNA since day one,” said Joris Huisman, Managing Director, SKIM.

“While 2020 posed many challenges for our industry and clients, we’re proud to have kept our laser focus on innovation. For SKIM this means, developing new, more accurate and holistic research approaches to help our clients improve business outcomes.”  

This past year alone, SKIM insights have helped leading organizations develop more impactful product sustainability messaging, drive revenue growth via advanced data-fusion techniques, and untangle today’s complex consumer decision journeys.

A market research partner to the most innovative insights buyers

As GreenBook says: “Innovation isn’t just an imperative for suppliers; many buyers have made this a focus of their business, including within their insights organizations, and these companies set the standard for everyone year-after-year.”

SKIM is proud to partner with many of the companies recognized for innovation on the buyer-side.

Beyond the innovative methods and solutions we offer these clients, SKIM is passionate about the innovative approaches we take in partnering with clients.

As mentioned by the insight buyers in this survey, clients are looking for new ways to create more impact with insights – to deliver more business value,” said Karin Lieshout, Managing Director, SKIM. ” We’re proud to be pushing the envelope here and partnering with many of these innovative companies to drive more agile and holistic decision making – from business wargaming sessions to interactive dashboards.”


About SKIM

SKIM is a global insights agency helping leading companies thrive by understanding decision-making. To stay ahead in today’s environment, it’s critical to know how decisions are made and how the changing environment influences decisions for consumers, healthcare and B2B professionals.

By understanding how decision-making has changed (and how it hasn’t!), we adapt sophisticated research techniques and develop innovations to address this new reality. The result? Practical brand communications, revenue management, product innovation, e-commerce, and advanced analytics recommendations you can use to propel your business forward, online and offline.

What sets SKIM apart is our decision behavior expertise + deep analytical and choice-modeling roots + a thorough understanding of the marketing challenges brands face. This unique combination, along with our creative thinking, is the reason why strategy consultants and leading companies, from Fortune 500 to digital disruptors, continue to partner with us for decades.

With 9 offices in Europe, US, Latin America and Asia, and 200+ enthusiastic SKIMmers ready to help crack your business case, how can we team up with you today?