Influencing Consumer Choice in a Time of Amazon

Influencing Consumer Choice in a Time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

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SKIM News

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QUIRK’S: Frameworks for mapping customer decision journeys among the most viewed articles In the news

QUIRK’S: Frameworks for mapping customer decision journeys among the most viewed articles

Published on Quirk’s, we’re excited to announce that our article on “4 frameworks for mapping…

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Omni-channel is disrupting the beauty purchase journey – published by Beauty Packaging In the news

Omni-channel is disrupting the beauty purchase journey – published by Beauty Packaging

In the beauty industry, many purchase journeys are brief and habitual. Yet, research tells us…

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Insights Association:  The Fourth P: Why marketing should own pricing In the news

Insights Association: The Fourth P: Why marketing should own pricing

The process of pricing products correctly is vital to a company’s bottom line. Yet price-setting…

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What is driving brand value in your market? – published by Quirk’s In the news

What is driving brand value in your market? – published by Quirk’s

Most brands rely on a brand tracker to monitor brand health and competitors over time.…

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Biologic or biosimilar: What are prescribers thinking? – published by PME In the news

Biologic or biosimilar: What are prescribers thinking? – published by PME

Launched with great promise in a climate of escalating drug costs, biosimilars have generated as…

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Why marketers should own the “fourth P”? – published by Singapore Marketer In the news

Why marketers should own the “fourth P”? – published by Singapore Marketer

In any given organization, who claims ownership of pricing is often a topic of debate.…

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SKIM wins Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017 Company news

SKIM wins Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017

After presenting at the ESOMAR Global Qualitative 2017, we’re proud to announce that Samantha Bond,…

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SKIM team won the ESOMAR Corporate Young Professional award 2017 Company news

SKIM team won the ESOMAR Corporate Young Professional award 2017

After being selected as finalists for the ESOMAR Corporate Young Professional (CYP) award 2017, we’re…

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Featured in Asia Research: Is predictive modeling improved by looking at both desire and regret? In the news

Featured in Asia Research: Is predictive modeling improved by looking at both desire and regret?

As marketers and market researchers, we’re constantly trying to understand consumer behavior so we can…

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4 tips on marketing negative associations to maximize consumer interest – published by Singapore Marketer In the news

4 tips on marketing negative associations to maximize consumer interest – published by Singapore Marketer

A focus on positive benefits and the avoidance of marketing negative associations characterize most marketing…

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SKIM’s pricing optimization with applied game theory made the cover on the Pricing Advisor In the news

SKIM’s pricing optimization with applied game theory made the cover on the Pricing Advisor

We’re excited that our article on “Applied game theory reveals competitor reactions to pricing optimization”…

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