SKIM News
What's new at SKIM
Asia Research Media: Customer retention strategies for online service providers
Online service providers have enjoyed a boom during the pandemic. Which services will consumers continue to subscribe to, and which will be abandoned?
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SKIM strengthens North American leadership and innovation teams with senior hires
Jeni Chapman joins SKIM as Managing Director, North America; Pascalle Govers joins as Consultant, New Product Development Services. New executive hires reinforce SKIM's commitment to growth and innovation:
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Asia Research Media: Should You Perform Pricing Research During These Unprecedented times?
Gain insight on how to make pricing decisions amidst a crisis or on the way to a "new normal".
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SKIM & Google shortlisted for 2020 Quirk’s Excellence Award
Study into customizable digital ads recognized for innovative research
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ESOMAR’s Research World: Five Tips to Make Your Portfolio Recession Proof
Learn concrete strategies to implement to help recession-proof your brand portfolio.
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ESOMAR’s Research World: eCommerce Best Practices for Online Assortment, Pricing & Promos
Gain best practices for how brands can adapt their assortment, pricing and promotion strategies, to stay competitive online.
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SKIM partners with non-profit to survey Dutch residents on their shared vision for a better Netherlands
SKIM teams up with Namens Nederland and McKinsey on complex conjoint analysis. NL2025 survey determines changes in Dutch attitudes in COVID-19 context.
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ESOMAR’s Research World: Let Consumer Decision Behaviour Guide Your COVID-Related Pricing and Revenue Strategies
Six tips to help companies adapt their NRM strategies to the "new normal"
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ESOMAR’s Research World: Retooling the Insights Profession to Guide Businesses to a New Normal; the Essential Role of Agility
A consequence of the pandemic and the subsequent recession is that consumer behavior is changing rapidly and, as a result, businesses must respond agilely.
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Professional Pricing Society: Pricing research amid disruption: Is now the right time?
Now more than ever, brands must adopt an agile approach to pricing research to maintain a competitive edge.
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ESOMAR’s Research World: If, When and How? Tips for Making Smart Pricing Decisions in the Midst of Market Disruption
How do brands balance tactical COVID-related pricing decisions with long-term strategic ones? Historical data and experience can only get you so far.
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Asia Research Media: Optimize Your eCommerce Strategies for Disrupted Consumer Behaviour
Online shopping has accelerated. Brands need to ensure their online strategies are optimized for the new reality.
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