SKIM recognized as innovator by MRS in Healthcare Research and in Data Analytics

SKIM recognized as innovator by MRS in Healthcare Research and in Data Analytics

We’re proud and excited to be nominated as finalists for the MRS Awards 2019 in 2 categories: Innovation in Data Analytics and Healthcare Research.

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SKIM News

What's new at SKIM
What is driving brand value in your market? – published by Quirk’s In the news

What is driving brand value in your market? – published by Quirk’s

Most brands rely on a brand tracker to monitor brand health and competitors over time.…

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Biologic or biosimilar: What are prescribers thinking? – published by PME In the news

Biologic or biosimilar: What are prescribers thinking? – published by PME

Launched with great promise in a climate of escalating drug costs, biosimilars have generated as…

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Why marketers should own the “fourth P”? – published by Singapore Marketer In the news

Why marketers should own the “fourth P”? – published by Singapore Marketer

In any given organization, who claims ownership of pricing is often a topic of debate.…

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SKIM wins Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017 Company news

SKIM wins Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017

After presenting at the ESOMAR Global Qualitative 2017, we’re proud to announce that Samantha Bond,…

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SKIM team won the ESOMAR Corporate Young Professional award 2017 Company news

SKIM team won the ESOMAR Corporate Young Professional award 2017

After being selected as finalists for the ESOMAR Corporate Young Professional (CYP) award 2017, we’re…

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Featured in Asia Research: Is predictive modeling improved by looking at both desire and regret? In the news

Featured in Asia Research: Is predictive modeling improved by looking at both desire and regret?

As marketers and market researchers, we’re constantly trying to understand consumer behavior so we can…

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4 tips on marketing negative associations to maximize consumer interest – published by Singapore Marketer In the news

4 tips on marketing negative associations to maximize consumer interest – published by Singapore Marketer

A focus on positive benefits and the avoidance of marketing negative associations characterize most marketing…

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SKIM’s pricing optimization with applied game theory made the cover on the Pricing Advisor In the news

SKIM’s pricing optimization with applied game theory made the cover on the Pricing Advisor

We’re excited that our article on “Applied game theory reveals competitor reactions to pricing optimization”…

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A hybrid solution measuring two ways of decision making behavior simultaneously – published by WARC In the news

A hybrid solution measuring two ways of decision making behavior simultaneously – published by WARC

Human decision making behavior is highly complex and can be influenced by a wide variety…

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Implicit mobile research can minimize response bias in Asian markets – published in MRMW In the news

Implicit mobile research can minimize response bias in Asian markets – published in MRMW

Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess…

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SKIM among Top 50 Most Innovative market research companies worldwide according to GRIT 2017 report Company news

SKIM among Top 50 Most Innovative market research companies worldwide according to GRIT 2017 report

We’re extremely proud to announce that we have earned a spot on the GreenBook Research…

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