Julia Görnandt selected as GreenBook Future List Honoree

Julia Görnandt selected as GreenBook Future List Honoree

We're proud to announce that Julia Görnandt, DACH Director & Berlin Location Manager, has been named to the GRIT Future List of emerging leaders!

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SKIM News

What's new at SKIM
GreenBook: COVID-19 Insights Leaders Roundtable (#6) In the news

GreenBook: COVID-19 Insights Leaders Roundtable (#6)

Dirk Huisman joins other industry leaders in the Greenbook COVID-19 Roundtable. He shares SKIM's perspective on the effects of the COVID crisis on our industry, clients and SKIMmers.

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MRS Impact: Mind meets machine In the news

MRS Impact: Mind meets machine

In this article, we explore how the best insight is gained when humans and automation work in harmony.

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planung&analyse:  Wie man hinter die Mauern der Walled Gardens blicken kann In the news

planung&analyse: Wie man hinter die Mauern der Walled Gardens blicken kann

E-Commerce boomt. Große Online-Plattformen und -händler geben jedoch nur ungern Daten preis und so haben es Marketers äußerst schwer, Konsumentenverhalten zu ergründen. Sebastian Wezel und Marina Georgieva zeigen, wie diese Hürden überwunden werden können.

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Asia Research Media: Increasing Online Conversion by Reducing Psychological Distance In the news

Asia Research Media: Increasing Online Conversion by Reducing Psychological Distance

In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers?

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Lois van der Molen nominated for Young Talent MOAwards 2020 Company news

Lois van der Molen nominated for Young Talent MOAwards 2020

We are proud of Lois van der Molen being selected as 1 of 3 nominees for the Dutch Young Talent MOAwards 2020

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SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany Company news

SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany

We are proud to be amongst the 8 finalists for the GOR Best Practice Award 2020 in Germany with our application of AI in Voice Analytics to better mine emotions for NPD.

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Research World: AI: Friend or foe? Five tips on how to add automation to market research In the news

Research World: AI: Friend or foe? Five tips on how to add automation to market research

Collaborating with machines can indeed enhance efficiency, without compromising the depth and quality of insights. Read more how.

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Greenbook Blog: Influencing consumer choice in a time of Amazon In the news

Greenbook Blog: Influencing consumer choice in a time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

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Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce In the news

Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce

SKIM conducted a study on behalf of a global producer and marketer of beer, wine and spirits to understand how to overcome four of the key challenges facing the alcohol category online

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Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people In the news

Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people

We recently conducted a consumer behavior study for online alcohol shopping aimed to help retailers do a better job of managing the online presence in the alcohol category.

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planung&analyse:  Warum Marken eine Stimme brauchen In the news

planung&analyse: Warum Marken eine Stimme brauchen

Julia Görnandt von SKIM präsentiert Forschungsergebnisse über die Nutzung digitaler Assistenten und deren Einfluss auf das Kaufverhalten.

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MRS names SKIM a finalist for innovator in healthcare research and data analytics Company news

MRS names SKIM a finalist for innovator in healthcare research and data analytics

SKIM is nominated as finalist for the MRS Awards 2019 with our chatbots research and with our data fusion challenge!

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