How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
Pricing is powerful. Get your price right and you can maximize profit and strengthen your brand. Get it wrong and you can lose revenue, confuse consumers, or even start a price war. We’re here to help you get your pricing right in our latest publication for the Mundo de Marketing website.
Juliana Oliveira, Market Research Director Brazil, addresses several assumptions related to price sensitivity and elasticity in consumer goods industries, and provides data from recent analysis that either confirms or debunks these beliefs.
Read the entire article (in Portuguese) on the Mundo de Marketing website.
