Based on our presentation at Research & Results in Munich, our February monthly SKIM webinar was on how to optimize your portfolio to match the wishes of both your customers and internal stakeholders.. Within many different markets, consumers have multiple decisions to make and options to choose from. Feel free to review the webinar via the webcast and/or slide deck below.
Freedom of choice: How to make your product fit for a market full of choices
Robin de Rooij, Director Asia-Pacific
Bill Salokar, VP Client Solutions
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About the webinar
A key challenge in decision making today is the sheer amount of choice. In a world of proliferating choices, how do you get customers to choose your product? Providers in telecom and technology industries don’t only struggle with rapidly changing markets and fierce competition, but also with increasingly demanding customers who have a multitude of options at their fingertips.
Do you give your customers full freedom of choice allowing them to create their individual product or do you present them with selected predefined packages?
Market research can help solve this. In this webinar, we will take you through a case study showing how to optimize your portfolio to match the wishes of not only your customers, but also your internal stakeholders.