Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Organized by Pharmaceutical Market Research Group, the panel of experts will help you navigate the uncertainty and red tape that makes data collection and insights delivery in pharma, medical devices, and finance an ongoing challenge.
Speakers:
– Steve Cooley, Ph.D. – Divisional VP, Blue Cross/Blue Shield of Illinois
– Rosie Balk – Lead, Global Marketing Research, Biotherapeutics & Transplant Immunology, Shire
– Bill Salokar – VP Client Solutions, SKIM
This session answered, among others, the following questions: