How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
The combination of the growing importance of online imagery, along with the increased migration of shoppers to (small) mobile devices, creates a big challenge for brands. How to make sure that shoppers are able to correctly identify products?
In the IIeX EU 2018, we introduced a case study to showcase the importance of Hero images and how we helped Unilever to test and optimize their mobile ready so-called Hero Images.
Presenter:
Insights from “Optimizing eContent for faster, easier online shopping “
- What is Hero images and why are they important?
- How we helped Unilever to test and optimise their mobile ready so-called Hero Images
- How does the combination of Website Replication with advanced choice based conjoint analytics can allow you to accurately capture actual consumer decision-making behaviour?
- How can this approach impact ecommerce and the consumer’s online path to purchase?
