Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
The combination of the growing importance of online imagery, along with the increased migration of shoppers to (small) mobile devices, creates a big challenge for brands. How to make sure that shoppers are able to correctly identify products?
In the IIeX EU 2018, we introduced a case study to showcase the importance of Hero images and how we helped Unilever to test and optimize their mobile ready so-called Hero Images.
Presenter: