Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
The combination of the growing importance of online imagery, along with the increased migration of shoppers to (small) mobile devices, creates a big challenge for brands. How to make sure that shoppers are able to correctly identify products?
In the IIeX EU 2018, we introduced a case study to showcase the importance of Hero images and how we helped Unilever to test and optimize their mobile ready so-called Hero Images.
Presenter:
Insights from “Optimizing eContent for faster, easier online shopping “
- What is Hero images and why are they important?
- How we helped Unilever to test and optimise their mobile ready so-called Hero Images
- How does the combination of Website Replication with advanced choice based conjoint analytics can allow you to accurately capture actual consumer decision-making behaviour?
- How can this approach impact ecommerce and the consumer’s online path to purchase?
