Our new chapter in China
SKIM opens its Shanghai office, strengthening its commitment to China and supporting clients in one of the world's most dynamic markets.
In the age of mash-ups, the challenge is to find the right combination for results that work. Same with research methods.
With new selling platforms, communication methods, evolving consumer habits & journey, capturing the needed information may need the use of both traditional and digital methodologies to answer client issues.
At the MORES Congress 2018, we discussed:
- What are new trends in insighting and making full use of research insights?
- How does traditional research expertise come into play in making full use of data available through analytics, traditional research, digital methods?
- What skills are most valuable and can be leveraged?
Presenter:
