How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
In the age of mash-ups, the challenge is to find the right combination for results that work. Same with research methods.
With new selling platforms, communication methods, evolving consumer habits & journey, capturing the needed information may need the use of both traditional and digital methodologies to answer client issues.
At the MORES Congress 2018, we discussed:
- What are new trends in insighting and making full use of research insights?
- How does traditional research expertise come into play in making full use of data available through analytics, traditional research, digital methods?
- What skills are most valuable and can be leveraged?
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