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Developing a winning claim is like completing an obstacle course – you need to pass all the hurdles to succeed. Claims that clear the hurdles of claim creation have a significantly higher likelihood of being successful than claims that do not. On October 8th at The Goodwood Park Hotel in Singapore, we shared our framework to help you fine-tune your value proposition and turn it into a winning claim.
Developing a winning communications strategy
Presented by:
Robin de Rooij, Director Asia Pacific at SKIM | Singapore
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http://www.slideshare.net/SKIMgroup/asia-research-breakfast-seminar-developing-a-winning-communications-strategy
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
For many companies, the essence of a focused communication strategy is a strong and clear claim at its foundation. A claim is a concise statement about a product or a brand that summarizes the key promise or value to the consumer. Claims are designed to drive consumer choice by calling upon desires or aspirations through the value it promises. Developing a winning claim is like completing an obstacle course – you need to pass all the hurdles to succeed. We shared our framework to help brand owners fine-tune their value proposition and translate it into a winning claim!
