The Online Overload: Predicting Consumer Choice in a Digital World

Predicting consumer choice in the ever-changing digital landscape is becoming increasingly challenging, especially in the crowded telecom space.

At General Online Research (GOR 19) , we’ll highlight how SKIM and telecom giant VodafoneZiggo tackled this challenge (a study nominated for the GOR 2019 Best Practice Award!).

We’ll share our unique two-pronged approach of using traditional and non-traditional conjoint research techniques to realize new strides in accuracy and prediction of consumer choice in an online world.

“With this new method, we can estimate and predict consumer decision-making even better, because it looks a lot more like the real world than in a traditional conjoint setting,” – Kris Compiet, Market & Customer Insight Analyst – VodafoneZiggo

Date: Thursday, 7th of March
Time:
 10:45 – 11:45
Location: Track D, TH Köln – University of Applied Sciences, Campus Südstadt, Claudiusstr. 1
Presenter:

Julia-Görnandt
Julia Görnandt, Country Manager Germany

(Wo)man vs Machine: If, how, and when to automate qualitative research

With the increased need for speed, should you add AI and automated research solutions to your research mix this year?

Join us as we discuss AI and qualitative research automation and its place in today’s world of shirking research budgets and time frames.  This session will dive into a communications research study done in collaboration with Danone where we devised a head-to-head competition between human analysis, machine analysis, and a combination of the two.

Date and time: Friday, 8th of March
Time: 15.45 – 16.30
Location: TH Köln – University of Applied Sciences, Campus Südstadt, Claudiusstr. 1
Presenter:

Julia-Görnandt
Julia Görnandt, Country Manager Germany