How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
Together with other Young ESOMAR Society members, Nijat Mammadbayli, our research analyst who recently won the ESOMAR Corporate Young Professional Award, shared with you the trends in the industry, further opportunities, and how you can make sure to be part of it.
Nijat also shared his winning story “Turning a corner on negative perceptions of refugees in Europe“, which was presented at the 70th ESOMAR Congress.
Presenters:
– Nijat Mammadbayli, Research Analyst – SKIM
– Alexandra Chirilov, Senior Marketing Scientist – GfK
– Kim Smouter, Head of Public Affairs and Professional Standards – ESOMAR
