Brand tracking studies provide extensive information on perceptions of your brand over time. However, it is difficult to determine what causes these perceptions to change. The challenge is to understand what drives value in your market – and what you can do to optimize your brand perception. Here our brand driver analysis can help you gain these important insights.
Introducing SKIM’s brand driver analysis
Brand tracking studies provide extensive information on perceptions of your brand value over time. However, most of the time this information is not fully exploited. In this 30-minute webinar, we shared how to use your existing tracking data to gain deeper insights in what drives value in your market – and what you can do to optimize your brand perception. We also shared the process you should follow in a drivers analysis project on this Quirk’s publication, starting from client interaction and definition of KPIs to uncovering white spaces in the market vis-à-vis competitors.
As the decision-making environment continues to change, your approach to brand trackers needs to evolve as well. To tackle these issues, an increasing number of companies have turned to SKIM for an optimized brand driver analysis solution to extract “the most juice” from brand trackers.
Drawing on our roots in advanced modeling, our brand driver analysis solution helps you understand how consumers perceive the market you are in and what the position of each brand is. By adapting your brand trackers to address today’s reality, you’ll be able to both predict the marketplace and react quickly to execute new strategies.
Armed with this new research approach for analyzing stated and unstated factors, you’ll be better equipped to prioritize marketing strategies in the most accurate, data-driven way.