Perspectives

ESOMAR APAC 2024 - Managing the grey market problem

ESOMAR APAC 2024 - Managing the grey market problem

Join SKIM and Reckitt at ESOMAR APAC 2024 to explore innovative strategies for managing grey market challenges impacting premium brands across APAC.

Le Printemps des études 2024

Le Printemps des études 2024

Join us in PDE 2024 and learn how Danone Alpro valorizes sustainability for health and taste towards consumers.

Transforming Scattered Data: Insights to Strategy at ESOMAR 2024

Transforming Scattered Data: Insights to Strategy at ESOMAR 2024

Join SKIM at ESOMAR Congress to explore how our insights on sustainability and consumer behavior can drive your business growth.

IIEX LATAM 2024: Engaging conversational chatbots in market research

IIEX LATAM 2024: Engaging conversational chatbots in market research

Discover how chatbots have emerged as a valuable asset for brands in fostering engagement amongst consumers and enhancing research methods.

IIEX EU 2024: Unveiling the Secret – How to Get Consumers to Value Sustainability in Food Products

IIEX EU 2024: Unveiling the Secret – How to Get Consumers to Value Sustainability in Food Products

Join our session at IIEX EU and be part of the movement towards sustainable consumer engagement. Together with Danone Alpro, we'll explore innovative strategies for reducing psychological distance and making sustainability personal for consumers.

IIEX EU 2024: Crunching the Future – El Origen’s Innovative Snack Journey

IIEX EU 2024: Crunching the Future – El Origen’s Innovative Snack Journey

Be part of the crunchy revolution and join our session in IIEX EU where we will delve into the collaborative journey with El Origen & SKIM, exploring innovative strategies for testing and launching a sustainable innovation in a competitive market.

EPP FMCG/CPG RGM forum: How The Financial Times Optimizes Customer Growth with Innovative Promotion Strategies

EPP FMCG/CPG RGM forum: How The Financial Times Optimizes Customer Growth with Innovative Promotion Strategies

Join SKIM and the Financial Times at the EPP FMCG/CPG RGM forum. Learn how the Financial Times applies both existing and new promotional tactics that align with the commercial goals of a premium brand.

Quirk’s London: Forecasting demand for Guide Dogs 15 years into the future

Quirk’s London: Forecasting demand for Guide Dogs 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights to build a forecast model that predicted future demand, in turn enabling the business to embrace a more adaptive strategic mindset towards long term planning.

Meet our SKIM healthcare expert at BHBIA Annual Conference 2024 

Meet our SKIM healthcare expert at BHBIA Annual Conference 2024 

Meet our healthcare expert at the BHBIA Annual Conference to discuss our latest innovations, partnering with our world-leading pharmaceutical clients to deliver tailored solutions.

Sawtooth A&I Summit 2024: Explore the latest innovations in choice...

Sawtooth A&I Summit 2024: Explore the latest innovations in choice...

Join us at the Sawtooth Software A&I Summit 2024 to delve into the latest innovations in choice modeling, conjoint analysis techniques...

EphMRA 2024: How Bristol-Myers Squibb optimizes launch readiness with the COM-B behavioral science framework

EphMRA 2024: How Bristol-Myers Squibb optimizes launch readiness with the COM-B behavioral science framework

Join SKIM and Bristol-Myers Squibb at EphMRA 2024. Learn how to optimize launch readiness with a behavioral change framework

EPHMRA Webinar and Panel Discussion – The Moment of Truth: #Adhesion

EPHMRA Webinar and Panel Discussion – The Moment of Truth: #Adhesion

Discover the power of adhesion in driving medication adherence. Join industry experts as they explore research techniques and new standards in the pharma industry.

Meet our SKIM healthcare experts at BHBIA Annual Conference 2023

Meet our SKIM healthcare experts at BHBIA Annual Conference 2023

Join us at the BHBIA Annual Conference 2023 in London for an enlightening event where you can meet our healthcare experts.

Quirk’s London: How Edrington UK optimized its omnichannel path-to-purchase strategy

Quirk’s London: How Edrington UK optimized its omnichannel path-to-purchase strategy

Join us at Quirks London and learn how the UK’s #1 whisky supplier optimized their omnichannel strategy with a 4-step insights and activation approach.

Intellus Worldwide Institute 2022 – Informed and Empowered?

Intellus Worldwide Institute 2022 – Informed and Empowered?

Whether we are struggling with personal health issues or going through a global pandemic, health…

EphMRA 2022:  From Adherence to “Adhesion”: measurements, actual pitfalls, and future options

EphMRA 2022: From Adherence to “Adhesion”: measurements, actual pitfalls, and future options

With Menarini we shared the issue of the Adhesion Measurement and the importance of having the right tools.

EphMRA 2022: How Boehringer Ingelheim is untangling patient journeys-From theory to practice

EphMRA 2022: How Boehringer Ingelheim is untangling patient journeys-From theory to practice

Learn how Boehringer Ingelheim and SKIM’s innovative journey research approach resulted in programs aimed at speeding-up diagnosis and treatment outcomes.

Sawtooth Software: Exploring the latest advanced analytics and...

Sawtooth Software: Exploring the latest advanced analytics and...

At the Sawtooth Software Conference, our experts shared the latest advancements in a range of choice modeling topics

Quirk’s London: Untangle messy consumer journeys with new pattern recognition and predictive analytics

Quirk’s London: Untangle messy consumer journeys with new pattern recognition and predictive analytics

Join us at Quirks London 2022 and learn how modern analytics can unravel customer journeys and overcome weaknesses of existing research approaches.

Marktforschung.de Webinar “CONTEXT IS KING

Marktforschung.de Webinar “CONTEXT IS KING"

Join our Marktforschung.de webinar to learn about new research solutions and best practices for testing innovations in a realistic context...

ARF SHOPPER 2022: The impact of subscriptions on consumer behavior

ARF SHOPPER 2022: The impact of subscriptions on consumer behavior

We shared our latest research on the impact of subscriptions on consumer behavior. Learn about the marketing and insights implications of the subscription economy.

TMRE: The rise of the subscription lifestyle

TMRE: The rise of the subscription lifestyle

At TMRE we shared how digitally-enabled subscriptions have impacted consumer behavior and the CPG industry.

IIEX Latin America: Nestlé’s agile messaging approach to drive brand loyalty

IIEX Latin America: Nestlé’s agile messaging approach to drive brand loyalty

At IIeX Latin America we shared Nestlé's agile approach to message optimization in Brazil during the pandemic. Together with Nestlé we'll share how consumer psychology & mobile-first research drove winning claims

Succeet 21: Unraveling Complex Customer Journeys Using Advanced Analytics-A Case Study

Succeet 21: Unraveling Complex Customer Journeys Using Advanced Analytics-A Case Study

At Succeet 21, we shared how modern analytics & cluster analysis can unravel complex customer journeys.