Sustainability and behavior change
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How can we overcome the sustainability say-do gap and encourage consumers to buy sustainable food products? Join us with Danone Alpro at IIEX EU to explore how reducing psychological distance can make sustainability feel more personal and immediate to consumers.
Date & Time: Tuesday, June 25 | 12:10 PM – 12:30 PM CEST
What you will learn:
- How lowering psychological distance helps consumers quickly grasp the personal benefits.
- Research findings that informed a messaging plan combining health, taste, and sustainability.
- Actionable best practices for leveraging high and low psychological distance.
About the presenters
Suki Acharya
Head of S&I – Global PB Brands and Strategy, Danone
10 years of experience in driving consumer centricity in organisations in multiple countries both from an agency perspective and from within an organisation for the last 4 years. I’m passionate about growing purpose led brands by co-building brand strategy and disruptive innovation through unlocking the right consumer tension.
Rémy Bouret
Senior Manager, SKIM
Remy is a consumer research expert who is passionate about delivering actionable insights. He has multiple years of experience focusing on food products, spanning from established FMCG companies to food delivery giants in hypergrowth phase. In his role at SKIM, Remy helps Danone deliver impactful insights that drive the business forward.
About IIEX EU
For over 10 years, GreenBook’s IIEX events have captivated audiences from around the world with a single goal in mind – building community. As a result, IIEX is more than an event, it’s an opportunity for researchers, analysts, marketers, brands, business leaders and data enthusiasts alike to share, amplify, connect, and learn about the newest, most promising and innovative ideas the market research industry has to offer.
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