Making value visible: How E.ON Next found growth beyond the price race
Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.
How behavioral research empowered decision-making at Air France-KLM
Learn how Air France-KLM revolutionized their approach to customer research by recreating the real-life flight booking experience through innovative conjoint methodology that captures decision-making as it unfolds—moment by moment, choice by choice.
What you’ll learn:
- How to overcome the fundamental challenge of understanding what customers truly value along their digital purchase journey
- Why relying on trade-offs made in-context reveals authentic customer preferences versus stated intentions
- The power of recreating online booking journeys to capture decision-making as it naturally unfolds
- How to balance realism, rigor, and respondent fatigue when designing complex behavioral research
- Flexibility of the conjoint methodology, how it can be customized for different industry dynamics and business goals
About the presenters:
Cara Wee
Associate Director, SKIM
Inès Clave
Strategic Insights Analyst, Air France – KLM, Netherlands
