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Join us for a lunch-time, in-person event where we discuss how to boost your impact as corporate researchers, hosted by SKIM at scenic River Roast in downtown Chicago. You’ll hear from two insights thought leaders as they explore how to make insights actionable, influence business decision-making, and leverage AI to build an insights team of the future.
Plus, you’ll hear from a panel featuring corporate researchers, where they’ll discuss how to drive impact in their roles, especially as the industry continues to change at a rapid pace with evolving technologies and consumer needs.
Save your seat as space is limited! You can also look forward to some special giveaways, a Chicago-inspired lunch, and SKIM goodies, plus a chance to connect with your peers in the Chicago-area insights community.
Register using the form below (client-side only, thank you!), and we hope to see you there on April 22nd.
Meet our presenters
Elizabeth Knox Oates
Elizabeth Oates is a 20-year insights veteran who has proven experience building insights functions to drive business impact. She’s created consumer-centricity centers of excellence, dramatically grown topline revenue for multi-billion-dollar retailers, driven innovation for products and experiences, and redefined the strategic roles of consumer-based functions to maximize impact. Oates serves as a thought leader for future-proofing the enterprise and the industry, recently penning a book titled “More Than Just Interesting: How to Build an Insights Function for Impact”. She is a two-time Boston Marathon qualifier, ultramarathoner, and St. Jude Children’s Research Hospital Hero.
Yogesh Chavda
Yogesh Chavda’s 25+ years as a marketing executive are highlighted by pivotal roles and impactful initiatives at organizations that dominate their field and have left a cultural impact. In addition to stints at Spotify, Pinterest, Amway, Kimberly Clark, and WS Audiology, Yogesh’s background includes a 16-year run at Procter & Gamble, where he held various senior-level positions across 6 countries.
Yogesh is the Director of the Center for Marketing Solutions at the University of South Carolina’s Darla Moore School of Business, renowned for its international business program. Besides leading the Marketing Center, he is a Lecturer on Strategic Marketing, Applications of Insights, and AI in Marketing for Seniors and MBA students.
He’s also the founder of Y2S Consulting, where he’s brought his passion for empowering and facilitating content on brands impacted by stigma and applications of AI in Marketing. Some of his clients have included Apple, Whirlpool, 3M, Parallel, Margaritaville, Lowe’s, Foster Grant, and Mars.
Yogesh also writes about AI in Marketing, in his weekly newsletter – In Search of Normal on LinkedIn. And, he hosts a Podcast called the Next Frontier In Insights where he interviews thought leaders and innovators at the forefront of Marketing.
Agenda
- 11:00am – 11:30am – Welcome and arrival
- 11:30am – 11:40am – Introduction
- 11:40am – 12:05pm – Guest speaker, Elizabeth Knox Oates
- 12:05pm – 12:35pm – Lunch
- 12:35pm – 1:05pm – Panel discussion featuring corporate researchers
- 1:05pm – 1:20pm – Dessert
- 1:20pm – 1:45pm – Guest speaker, Yogesh Chavda
- 1:45pm – 1:55pm – Closing
Register now
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