Join SKIM & Michelin at Printemps des études 2025

Don’t miss this exclusive opportunity to witness how SKIM and Michelin are transforming value-based pricing through advanced conjoint analysis and emotional drivers research at Printemps des études 2025.

Exclusive presentation: “From data to decisions”

Join our joint presentation with Michelin’s pricing team as we reveal how we solved complex tire industry pricing challenges using our dual-methodology approach.

Session title: From data to decisions

Led by: Adrien Bourgeois, Director, SKIM; Hélène Nowoczyn, Associate Director, SKIM; Nathalie Duroux, Senior Director Insight, Michelin.

Date & time: September 25, 9:30 AM – 10:15 AM

Room: 315

What you will learn:

How Michelin transformed tire pricing using emotional drivers alongside functional analysis
The four-step framework for turning pricing insights into organizational action
How to identify hidden value drivers that customers won’t openly discuss
Practical implementation strategies for conjoint analysis in your industry

Visit us at booth C8

Stop by our booth to meet with our team of experts, discuss your specific pricing challenges, and learn more about how SKIM’s innovative conjoint analysis approaches can help drive your business forward.

About Printemps des études

Le Printemps des études tradeshow combines knowledge-intensive exhibits, conferences, meet-ups, testimonials, and expertise benchmark workshops.

Find out more

About the presenters

Adrien Bourgeois

Client Partnership Senior Director, SKIM

Adrien drives client growth at SKIM Paris. With over a decade of experience in market research and client management, he excels in delivering actionable insights and fostering strong partnerships across various industries. With previous roles in leading market research firms, Adrien has specialized in consumer goods, healthcare, and technology. His current focus is on expanding client engagements and applying industry expertise to support strategic goals. He holds a degree in Marketing and Business Management and is committed to using data-driven insights to help brands navigate market challenges.

Hélène Nowoczyn

Director, SKIM

Hélène is the main point of contact for French clients at SKIM Paris. With 15 years of experience in market research and a degree in engineering, she leads the team managing day-to-day projects while also supporting clients with their strategic questions. Her focus is on Revenue Management, with additional expertise in Innovation, Communication, and the Consumer Journey.