Strategic responses for revenue growth
Learn strategies to combat trade-down behavior, win back customers, and maintain growth during market volatility with data-driven insights.
Are you planning to attend EPP FMCG/CPG RGM forum 2025? Join us with Arla Foods to discover how we have successfully driven revenue growth through a long-term partnership. This session will provide valuable insights into the practical application of consultative partnership strategies in Revenue Growth Management (RGM).
Session title: How Arla Foods and SKIM drive revenue growth through long-term partnership
Date and time: May, 15 2025 at 14:00 UTC
Led by: Enrique García Sevilla, Senior Net Revenue Manager Europe, Arla Foods and Ricardo Rodrigues, Associate Director, SKIM
In this session, Enrique and Ricardo will walk you through how Arla Foods and SKIM have driven revenue growth through a long-term partnership. You’ll discover how Arla’s Net Revenue Management team collaborated with SKIM to deepen their understanding of specific customers, their behaviors, and attitudes towards pricing strategies. This approach helped identify growth opportunities and prioritize initiatives, ensuring sustained success in a competitive market.
What you’ll learn:
- Explore real-world case studies from Arla and SKIM, showcasing the practical application of long-term consultative partnership strategies in RGM.
- Gain insights into how a long-term partnership can help key stakeholders make data-driven PPA decisions.
- Discover how to maximize the relevance and impact of research by tailoring outputs to the unique needs of different stakeholders.
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About the speakers
Enrique García Sevilla
Senior Net Revenue Manager Europe , Arla Foods
Having spent over a decade in FMCG, I have developed and executed commercial, supply chain and finance initiatives across Europe, the Middle East, and Australia. I joined Arla 3 years ago, where I have led initiatives that optimized consumer pricing, contributed to successful product innovations, and achieved significant market penetration and growth across different geographies. With a heavy focus on data and collaborating with cross-functional teams, we have driven improvements in sales and margins, helping leadership teams make educated decisions that resulted in consistent year-on-year growth.
Ricardo Rodrigues
Associate Director, SKIM
Ricardo Rodrigues is an Associate Director based in London. He is a key member of SKIM’s global Revenue Management practice, with a focus on bringing in the client-side point of view on pricing strategy and execution. His RGM expertise comes from over 13 years of experience in pricing consultancies and market research for different industries and clients ranging from financial services to FMCG and B2B.
Meet our RGM experts
Meet the SKIM team and pick our brains. Learn how we can help you better predict how people make decisions in the context of pricing and revenue growth management.
About EPP Pricing Platform
EPP Pricing Platform is a non-profit organization that provides professional guidance and advocating on behalf of the global pricing and revenue management community. The mission is to support pricing and RGM professionals to improve top line revenues and profitability through personal and organizational pricing maturity development.
Can’t make it to the EPP CPG Forum? Get in touch with us to learn more about our session and how we can help your business grow.
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