Are you a brand seeking to amplify the visibility of your innovative products on supermarket shelves, win over retailers, and grow your business sustainably?

Get inspired by the real-life case study of El Origen’s revolutionary snack range that brings Latin American vibes to Europe. Follow this disruptive innovation conquering the snack market with a fair, organic and truly unique proposition and learn how El Origen maximized their impact on shelf by leveraging the latest findings from behavioral science. 

Date: Wednesday, June 26

Time: 11:30 AM – 11:50 AM GMT +2

What you will learn:

  • Real-world case study from El Origen-Discover the behavior change drivers to break consumer’s habit and replace it with the innovation
  • Explore the power of design choices to influence implicit consumer decision-making.
  • Learn how to overcome consumer’s say-do gap and drive conversion in the moment of truth.

Join our session in IIEX EU where we will delve into the collaborative journey with El Origen & SKIM, exploring innovative strategies for testing and launching sustainable snacks in a competitive market.

About the presenters

Franciska Maβ
Sr. Product & Marketing Manager, El Origen

As Senior Product & Marketing Manager, the development of new products for el origen’s tasty snacks is one of Franciska’s many responsibilities. She spent most of her career in the food industry and worked for amongst others Starbucks and Dallmayr Kaffee. Franciska holds an International Business degree from German and Columbian universities.

Salvatore Caldiero
Head of Sales, El Origen

Salvatore is el origen food’s Head of Sales and responsible for Business Development amongst many other responsibilities. He has worked in various sales roles at Amazon, the nu company and others prior to joining el origen food and has studied International Business in Germany and Spain.

Henrike Reinhardt
Sr. Director Innovation Research

Henrike has 20+ years of experience as Insights professional and worked on the client side at amongst others Danone and Netflix as well as on the agency side at Kantar (TNS), Nielsen and now at SKIM. Her great passion has always been the development of new products & services and in her role at SKIM she fully focusses on supporting the successful launch of innovations.


For over 10 years, GreenBook’s IIEX events have captivated audiences from around the world with a single goal in mind – building community. As a result, IIEX is more than an event, it’s an opportunity for researchers, analysts, marketers, brands, business leaders and data enthusiasts alike to share, amplify, connect, and learn about the newest, most promising and innovative ideas the market research industry has to offer.