How early audience insights reduce innovation failure
Learn how understanding audience habits first prevents costly innovation failures and gives companies a strategic advantage during uncertain times.
This October in Dana Point, California, Sawtooth Software held its 17th U.S.-based conference. SKIM Project Manager, Chris Fotenos, shares a recap of the conference in the December 9th edition of the Quirk’s e-newsletter.
At this year’s Sawtooth Software conference, top minds in conjoint gathered to share their learnings and progress in the field and debate the future of discrete choice methods.
In his recap, Chris shared an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.
Read Chris’s entire recap on the Quirk’s website and find out what’s hot in conjoint today.
SKIM and Sawtooth Software
SKIM is the global support partner of Sawtooth Software for conjoint analysis. Whether it concerns SSI, CBC, ACBC, MBC, MaxDiff, HB or whichever Sawtooth Software product: When you purchase software products or updates directly from Sawtooth Software, you will receive free, worldwide technical support from our team, during European office hours. Besides serving as a support partner, we cooperate with Sawtooth on research development and trainings. Also, we have created a few great software tools and add-ons to make your life even easier and help you make the most of your research. Read more about our partnership with Sawtooth, here on our website.
