Making value visible: How E.ON Next found growth beyond the price race
Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.
SKIM communication experts, Scott Garrison and Paul Janssen, talk about overcoming a negative to maximize consumer interest and appeal in Household and Personal Products Industry magazine.
A Positive Spin on Negativity
“Ellen DeGeneres once said, “It makes a big difference in your life when you stay positive[1].” While it may be easy for a comedian or Dory from Finding Nemo to live by this philosophy, the fact of the matter is that sometimes it does rain on our parade. Sometimes it’s not possible to stay positive, even in the realm of marketing communications. Sometimes a brand or product must talk about overcoming a negative to maximize consumer interest and appeal…”
