Communication guidelines: Building a more sustainable world
SKIM's psychological distance framework offers organizations tangible communication guidelines on how to turn sustainability 'intent' into 'action'
Senior VP
Paul is Vice President of Brand Communication at SKIM. He holds an Executive MBA with distinction from INSEAD and a Masters in Brand Management from the University of Maastricht and the Hong Kong University of Science and Technology. Before moving to Singapore, Paul led our US consumer research team and spent 10 years in New York working closely with the world’s largest brands. Prior to joining SKIM, he worked in brand management at Kraft Foods. Paul is passionate in gaining a deep understanding of how consumers think and behave, and how brand’s communication strategies can benefit from a better understanding of what truly goes on in the human mind.
SKIM's psychological distance framework offers organizations tangible communication guidelines on how to turn sustainability 'intent' into 'action'
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