Influencing Consumer Choice in a Time of Amazon

Influencing Consumer Choice in a Time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

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SKIM News

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SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany Company news

SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany

We are proud to be amongst the 8 finalists for the GOR Best Practice Award 2020 in Germany with our application of AI in Voice Analytics to better mine emotions for NPD.

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Greenbook Blog: Influencing consumer choice in a time of Amazon In the news

Greenbook Blog: Influencing consumer choice in a time of Amazon

Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.

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Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce In the news

Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce

SKIM conducted a study on behalf of a global producer and marketer of beer, wine and spirits to understand how to overcome four of the key challenges facing the alcohol category online

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Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people In the news

Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people

We recently conducted a consumer behavior study for online alcohol shopping aimed to help retailers do a better job of managing the online presence in the alcohol category.

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planung&analyse:  Warum Marken eine Stimme brauchen In the news

planung&analyse: Warum Marken eine Stimme brauchen

Julia Görnandt von SKIM präsentiert Forschungsergebnisse über die Nutzung digitaler Assistenten und deren Einfluss auf das Kaufverhalten.

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MRS names SKIM a finalist for innovator in healthcare research and data analytics Company news

MRS names SKIM a finalist for innovator in healthcare research and data analytics

SKIM is nominated as finalist for the MRS Awards 2019 with our chatbots research and with our data fusion challenge!

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SKIM celebrates 40th anniversary Company news

SKIM celebrates 40th anniversary

We celebrated our 40th anniversary as a global insights agency with a series of events around the world. 

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SKIM among top 25 most innovative market research and strategic consultancy companies in 2019 Company news

SKIM among top 25 most innovative market research and strategic consultancy companies in 2019

SKIM has been recognized for our strategic consulting, innovation and data analytics expertise in the 2019 GreenBook Research Industry Trends (GRIT) Report.

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Research Live: Distilling data (Chivas) In the news

Research Live: Distilling data (Chivas)

Pernod Ricard-owned Chivas Brothers launched its Allt-A-Bhainne single malt in 2018. The product uses semiotic…

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Insights Association:  Achieving Big Impact With Small HCP Samples In the news

Insights Association: Achieving Big Impact With Small HCP Samples

If you’re in a highly specialized area, such as MedTech or rare diseases, you’ll be…

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SKIM introduces Price Explorer for quick pricing decisions on new product launches Company news

SKIM introduces Price Explorer for quick pricing decisions on new product launches

SKIM Price Explorer allows marketers to set optimal price for new products or categories even when facing limited research budgets or timelines.

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SKIM & VodafoneZiggo named finalist for GOR Best Practice Award 2019 in Germany Company news

SKIM & VodafoneZiggo named finalist for GOR Best Practice Award 2019 in Germany

SKIM & VodafoneZiggo have been named a finalist for the GOR 2019 Best Practices Award…

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