We are proud to announce that Elizabeth Kadrich, Senior Research Manager based in Chicago, has been named to the sixth annual Greenbook Future List of emerging leaders. This award program seeks to inspire, support, and celebrate young leaders who are driving consumer insights forward in unexpected ways. 

The  Greenbook Future List recognizes leadership, professional growth, personal integrity, and a passion for excellence in the next generation of insights creators, users, and marketers. Elizabeth is among 20 honorees who have outstanding multidisciplinary career performances, and a wide range of research, community roles, and entrepreneurial ambitions. 

Elizabeth Kadrich, Senior Research Manager, 

“What an amazing honor to be recognized by my peers and colleagues. I am thrilled to be named among this group of incredible researchers who are leading the sector forward, innovating, and inspiring their teams this year and in the future, to truly become the next generation of insights leaders.” 

– Elizabeth Kadrich 

In her time at SKIM, Elizabeth has advanced to Senior Manager, and has worked extensively in the eCommerce space and specializes in strategic and custom mixed-methodology projects, including decision journey mapping. She enjoys sharing her expertise and partnering with clients in the durables, consumer packaged goods, and technology industries in the Midwest. Most recently, Elizabeth presented on decision journeys with KitchenAid at the Corporate Researchers Conference this past November. 

“We are so pleased that Elizabeth, one of SKIM’s rising stars in the Chicago area, has been included in the 2024 Greenbook Future list. As the third SKIMmer who has been named to this group, it’s an incredible honor and privilege to see our insights pros making strides in the industry and being recognized for their remarkable talents,”noted Jeff Haselum, US Managing Director. 

According to Greenbook, over 250 submissions were received from insights professionals worldwide. Each honoree is still in the first decade of their work in insights, but all are on their way to having a lasting impact on the field’s direction. These leaders were nominated by peers and hand-selected by a team of twelve highly recognizable professionals. 

Elizabeth is the third SKIMmer to be honored amongst this list recognizing the next generation of insights leaders. Julia Görnandt, Berlin office Director, and Remy Thim, VP and our Atlanta Location Manager, were named to the Greenbook Future List in 2021 and 2019, respectively.