October 19, 2023 Hoboken, NJ – SKIM, insights-based consultancy, has named Jeff Haselum as Managing Director, US.  Based in the New York City area, Jeff will be responsible for driving SKIM’s continued US growth and innovation strategy, building on SKIM’s recognition as one of Greenbook’s 2023 Top 3 Most Innovative Insights Agencies. He will lead SKIM’s operations, analytics and client partnership strategy across one of the company’s largest markets.  

Jeff Haselum

With more than two decades of insights experience, Jeff is passionate about creating strong client relationships, delivering internal and external excellence, and uncovering untapped opportunities. Throughout his career, he has held senior research roles, partnering with some of the world’s leading brands, such as Haleon, PepsiCo, Philips, Samsung, L’Oreal, and more. Most recently, he served as the Senior Vice President and Head of the New York office of Behaviorally, a market research firm specializing in shopper marketing. 

“Jeff’s dynamic and collaborative leadership style makes him perfectly suited for this role and we are thrilled to welcome him to SKIM. With an eye for creativity and a laser focus on client partnerships, Jeff is sure to have a positive impact on SKIMmers and our clients alike.” 

Karin Lieshout, Global Managing Director

When asked why he joined SKIM, Jeff explained: “SKIM is a very special place to be. Very respected in the industry, with a dream list of clients. The leadership team deeply cares for the people that work here, and are motivated to create and sustain a truly positive culture for everyone. I am so impressed with the talent of the US Team, especially when it comes to a passion for learning, innovation and placing client partnership as our North Star for success. Jeroen Hardon, has done an incredible job and I am excited to build on this legacy, as we enter our next phase of accelerated growth.” 

Jeff replaces Jeroen Hardon, who has led the US team for the past 5 years. A veteran of SKIM for 15 years, Jeroen returns to the company’s headquarters and will serve as Global Lead, Methodology and Analytics.